Good Growth

Good Growth | 1,019 followers on LinkedIn. Using science we put the customer at the heart of decision-making for the world's most successful brands. | We use science to put the customer at the heart of decision-making for the world's most successful brands Good Growth was founded in 2011 when two business leaders, Chris Bones and James Hammersley, saw an opportunity to adopt a different way of thinking as to how to deliver exceptional commercial results online. This approach, explored in their 2014 book for business leaders, ‘Leading Digital Strategy’, argued that the biggest challenge in e-commerce was not technology, but the organisation. They developed the first trademarked business process that made businesses adjust to customer needs, rather than forcing customers to conform to the needs of the business.