Frendy

Frendy - India’s 1st WEcommerce - a start-up for Bharat where we are reimagining the neighbourhood store - as a store by a neighbour - digital & virtual yet with last mile human touch of a local homepreneur. Frendy is part of India’s fast growing Social Commerce industry, which is expected to touch US$ 70B by 2030. Frendy presently operates in 22 Tier 2-6 Towns of Gujarat State, using Frendy Partners to deliver products to value-seeking Bharat consumers. It will soon expand across India. With grocery as the lead category, our aim is to build a virtual mall over time for the Bharat Value customer. The entire operation is powered by our proprietary tech platform with interconnected Web Apps and real-time data exchange. The technology allows us to use entrepreneurial intermediaries in a supply chain. Our asset light Franchise model will allow us to scale rapidly with limited capital investment and working capital. We are expecting to reach an annualized run rate of 300 crore by the next financial year. Frendy is solving the biggest problem in extending e-commerce to Tier 3 and beyond towns in India – Trust, while also delivering bargains to the household. Frendy has started delivering enormous socio-economic impact among both its customers as well as its Partners. For the customers, Frendy is able to deliver large savings for grocery & household items that account for 50% of the household spend. This is being delivered by women entrepreneurs who not only earn but also are empowered in mobilising their immediate community members. In 5 years, 500,000 such women will be empowered who would be reaching out to around 50 million households in their communities. Frendy has raised a total of $5M in seed and series A rounds.