Firefly Millward Brown

Firefly was created by Millward Brown, bringing together some of the world's finest qualitative boutiques. We collaborate seamlessly to provide clients with the brightest creative and strategic research possible. Our single-minded objective: to drive brand success. From over 45 locations worldwide, each office complementing the strengths of the next, Firefly researchers see the world through consumers’ eyes – all the while keeping a 360º perspective on the brand experience. With equal parts instinct, charisma and passion for their craft, Firefly researchers don’t merely question, they engage. It’s this blend of expertise and skill that helps Firefly drive brand success for clients, unveiling the elusive and explaining the “why” behind consumer behavior, choice and preference.