ELK

A pioneer of independent Australian design ELK was founded by husband and wife duo Marnie Goding and Adam Koniaras in 2004 in Melbourne, Australia. OUR TRANSPARENCY As a family owned and operated business, people are at the heart of everything we do. Our mission is to design and manufacture well-considered products that support traditional trades, a circular economy and are made responsibly, with regard for people, animals and the environment. To support our values we have released the ELK Transparency Report. With four years of research and training, a dedicated team and active industry participation there are few other Australian labels with the depth of knowledge or all-encompassing commitment to redesigning their business. This report is an in-depth analysis which details how we operate as a fashion business and highlights our ethical and environmental journey. It looks at our international operations, our people and the culture that makes ELK a unique Australian brand. It serves as a public statement around our commitment to running a business with transparency, honesty and integrity. OUR DESIGN ETHOS Over the past 15 years, ELK has garnered a loyal customer base and a global reach that sees ELK collections sold in over 1200 independent retailers across 20 different countries. Creative Director Marnie Goding’s passion for local design and independent, ethically sourced fashion combined with the business acumen of her husband and Co-Founder, Adam Koniaras, has created a brand of enduring value. THE FUTURE The brand is on a journey to create great Australian design for a growing global audience, to share the story of a business in transformation, to innovate and to challenge traditional thinking for a better way to make and work in the world of fashion. To learn more visit elkthelabel.com Marnie and Adam x