DuPuis Group

Founded by Steven DuPuis in 1988, the DuPuis Group (pronounced doo-pwee) has evolved from a one-person design agency into a nimble innovation and design firm that focuses on developing innovation pipelines from insights through commercialization, disruptive branding and activation, product development and business venture incubation. Widely recognized as an early trend spotter, the DuPuis Group turns “what if?” ideas into smartly designed products for clients ranging from startups whose missions include improving the food system to Fortune 500 companies. The firm’s thoughtful solutions to product development, branding and ventures/incubation emphasize meaning and values, resulting in products that encourage consumer engagement in the marketplace. Unique to innovation consulting firms, we offer expertise in all strategies of the innovation process, taking ideas through commercialization and into market, both inside and outside the client’s system. We have also launched a reverse innovation program that identifies supply-chain product opportunities. Our entrepreneurial roots have led us to incubate and develop our own products and brands, including TempehSureTM Protein Pod (a DIY tempeh maker), and Battle Born Beer. Through our inventive design mindset and creative culture, we have helped clients with a wide array of challenging projects over the years: •Innovated a new bicycle category; we invented mountain cruisers •Interface design for the Sony PSP •Repositioned Bausch + Lomb to offer Lasik surgery •Created an interactive, consumer experience for the launch the Lexus 300 •Established a research park for DRI in Nevada •Developed a new product category for WD-40 called Blue Works •Created the retail environmental design for Topz, the first healthy fast-food restaurant •Revitalized the quintessential beach essence of Ventura, Calif. With every project, we believe design should make things better for people and our planet.