Double D Ranch

These days, you can find the Double D Ranch Collection in stores across the country and you'll see Double D Ranch in national publications like Cowboys & Indians, Marie Claire, New York Times, Texas Monthly, and Mountain Living. The apparel line has been called Western haute couture. But think about these humble beginnings and decide for yourself just how haute these four girls from Yoakum, Texas really are. Double D Ranch started in 1989 as Double D Ranchwear. The Double D stands for Doug and daughters. The "wear" was dropped when they added the home furnishings collection. Cheryl may design the clothes and home furnishings, but it's middle sister Hedy, who makes sure it gets made to Double D Ranch standards. Audrey is chief executive officer, and deals with buyers and employees. In the beginning, she was the face of Double D Ranch advertisements. When the company first started, Cheryl an Audrey went to Dallas and found a fashion photographer and a stylist. "Customers could relate to Audrey because she wasn't skinny minnie, she's had 3 babies, and worked a full time job". Cheryl recalls. But as the company continues to grow, her corporate duties become more demanding so she leaves it to the models to embody the Double D Ranch image. The family insists its company isn't a big player in the world of fashion, but Cheryl has earned numerous awards, including 1993 Guest Designer of Dallas Mega Mart, Fall 1995 Guest Designer Denver Apparel market, 1996 Western Image Award, Manufacturer-of-the-Year, 1997 Fashion Award Nominee and 1999 Naturally Texas' Natural Fiber Designer of the Year. And the company has grown to the point that Cheryl no longer has to ride a bus in to Mexico to find the right buttons. Now button and fabric designers come to see her and help her find what she needs. But Cheryl hasn't forgotten that it all started in a garage in Yoakum, Texas.