About Dorna Sports

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Website
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Employees
501-1,000 employees View all link out icon
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Industry
Sports
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Location
Calle del Principe de Vergara, 183, Madrid, Community of Madrid 28002, ES
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Information
Dorna Sports is an international sports management, marketing and media company, founded in 1988. The organization has its headquarters in Madrid, with further branch-offices and subsidiaries in Barcelona, Rome and Tokyo. The company’s main shareholders are funds managed by Bridgepoint Capital and the Canadian Pension Plan Investment Board. Dorna has been the exclusive commercial and television rights holder for the FIM Road Racing World Championship Grand Prix (MotoGP™) since 1991, along with the MOTUL FIM Superbike World Championship, the FIM JuniorGP™ World Championship, the Red Bull MotoGP™ Rookies Cup, the Idemitsu Asia Talent Cup, the Honda British Talent Cup, the Northern Talent Cup and the FIM MiniGP World Series. The company has seen continued growth over the years, working closely with the governing bodies and expanding from its main focus on MotoGP™ to other leading motorcycle racing championships across the globe.

Frequently Asked Questions about Dorna Sports

Who is the CEO of Dorna Sports?

Carolina Mico is the CEO of Dorna Sports. To contact Carolina Mico email at [email protected].


Who are the decision makers in Dorna Sports?

The decision makers in Dorna Sports are Ariadna Mira, Carolina Mico, Claudia Jones, etc. Click to Find Dorna Sports decision makers emails.


What services does Dorna Sports offer?

Dorna Sports provides a wide range of services including sports management, marketing, media sales, corporate hospitality, and event operations. They specialize in licensing and sponsorship opportunities, ensuring brands can effectively engage with audiences through various channels. Additionally, Dorna is involved in TV production and content creation, leveraging new technologies to enhance viewer experiences.


How does Dorna Sports support sponsorship opportunities?

Dorna Sports offers comprehensive sponsorship services that include identifying potential sponsors, negotiating deals, and managing relationships. They work closely with brands to create tailored sponsorship packages that align with their marketing objectives, ensuring maximum visibility and engagement during events. Dorna's expertise in sports marketing helps sponsors connect with a passionate audience, particularly in motorsports.


Can Dorna Sports assist with corporate hospitality for events?

Yes, Dorna Sports specializes in corporate hospitality, providing businesses with unique opportunities to engage clients and partners during major sporting events. Their services include VIP access, exclusive experiences, and tailored packages that enhance the overall event experience. Dorna's team ensures that every aspect of corporate hospitality is managed professionally, allowing companies to focus on building relationships.


What industries does Dorna Sports cater to?

Dorna Sports primarily caters to the sports and entertainment industries, with a strong focus on motorsports. They work with a variety of stakeholders including teams, sponsors, broadcasters, and event organizers. Their expertise in media sales and marketing also extends to brands looking to leverage sports for promotional purposes, making them a versatile partner across multiple sectors.


How does Dorna Sports utilize new technologies in their operations?

Dorna Sports embraces new technologies to enhance their operations and improve the viewer experience. This includes advanced timing data processing for accurate race results, innovative broadcasting techniques, and engaging digital content production. By integrating cutting-edge technology, Dorna ensures that fans receive real-time updates and immersive experiences, both at events and through various media platforms.


What is Dorna Sports' approach to media sales?

Dorna Sports has a strategic approach to media sales, focusing on building strong partnerships with broadcasters and digital platforms. They offer comprehensive media rights packages that include live event coverage, highlights, and exclusive content. Dorna's team works to maximize the reach and impact of their events, ensuring that fans around the world can access high-quality coverage of their favorite sports.


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