Dealers Wholesale

Since 1963 Newco Dealers Wholesale, DBA Dealers Wholesale has sold and installed building materials for the construction industry in the Midwestern part of the United States. We are located in a 45,000 square foot building on 7 acres on the northeast side of Indianapolis, Indiana. The major product lines distributed by Dealers Wholesale includes IR (Ingersoll-Rand) Security and Safety, Marshfield Doors, Steelcraft Doors and Frames, Perma Door and Plastpro Doors, Yale Hardware and fireplaces by Heat&Glo, Heatilator and Quadra-Fire. In addition to the above, we recently added bath hardware, toilet partitions, and fire extinguishers to our product offering for commercial builders. Dealers Wholesale unveiled exciting news in January 2008 when we purchased the Metro Indianapolis division of Fireside Hearth & Home. Fireside Hearth & Home is part of Hearth & Home Technologies, a division of HNI Corporation, is considered to be the leader in the hearth industry. In 2016, Dealers Wholesale was acquired by a Private Equity Firm called The Firefly Group. Under their leadership, Dealers Wholesale has implemented the Entrepreneurial Operating System (EOS) and made very strategic changes to our Core Values, Mission, and short/long-term growth goals. Jimmy Rayford, the CEO of Dealers Wholesale, took the helm in January 2020, and was quickly able to inspire trust and loyalty from the organization. Jimmy's transparent leadership style and emphasis on a people-first culture has had tremendous positive impact on the organization in a very short period of time. He and his world-class leadership team continue to elevate the Talent and the Employee Experience, and are working to fulfill our Vision of being a game-changing force in the Construction industry. Dealers Wholesale is on a very exciting growth trajectory; we hope you will come join us!