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51-200 employees
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Marketing & Advertising
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47 Jefferson Avenue, Toronto, Ontario M6K1Y3, CA
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What do you do when you realize that consumers are evolving much faster than the advertising agency you work at? This was the question that prompted our senior staff to leave their jobs at leading Canadian agencies and set up Camp Jefferson.
From day one, Camp Jefferson was purpose built to look at the world in new ways, and create things that recognized that consumers are now calling the shots. Advertising still has its place…it just has to happen on their terms now.
The things that make us different are embodied in our fiercely held beliefs:
[1] WE ARE NOT FOR EVERYONE
We’re here for clients who recognize a need to do things differently. Who want to outsmart, not outspend.
[2] WE BELIEVE THAT THERE ARE BETTER WAYS FOR BRANDS TO CONNECT WITH PEOPLE
Instead of interrupting and demanding attention, we need to be worthy of it.
[3] WE’RE HERE TO CHALLENGE THE IDEA OF WHAT AN IDEA IS
The best advertising today often doesn’t look anything like advertising.
[4] WE BELIEVE IN BEING UNCOMPROMISINGLY EMPATHETIC
We’re not dealing with a target market, we’re dealing with people.
[5] WE BELIEVE IN CREATING STUFF PEOPLE WANT
Things that entertain, inform, or are just downright useful. Things that people will be motivated to seek out.
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Camp Jefferson Email Formats | Example Email Formats | Percentage |
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{f}{last} | [email protected] |
75.00%
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The widely used Camp Jefferson email format is {f}{last} (e.g. [email protected]) with 75.00% adoption across the company.
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