BAV Group

BAV Consulting, a subsidiary of WPP Group (WPPGY) provides corporate, brand and marketing strategies based on a proprietary analytical brand model: BrandAsset® Valuator (BAV). The world's largest and longest running quantitative, empirical study of brands and consumers, spanning 22 years, 60 countries, and over 1,000,000 respondents, containing ratings on over 43,000 brands on 72 dimensions. By marrying the discipline of financial management with the art of brand management, BAV helps businesses build brand development strategies that drive results in consideration, usage, sales and shareholder value.