Alfa Pastry

Our vision is driven by our passion for safe, quality and highly nutritious creations crafted with pure, select ingredients of our land. Everyday we combine traditional recipes with excellent production methods and innovative packaging, offering convenience to all of you who choose us. Our story begins 52 years ago in a beautiful town of Macedonia, called Kozani – a city with great history and tradition, a town that boasts hospitality and gastronomy based on traditional recipes and the freshest ingredients of the Greek land. alfa is a family business founded by Athanasios Koukoutaris (Mr. Thanassis), who started the business in mid-1950 by making and selling handmade pies. Today alfa holds the leading position in the Greek food market. Our national network includes 50 regional distributors and 11.000 points of sale. Our production plant is one of the most modern industrial plants in Europe. Always adhering to the highest international quality and safety standards ISO: 9001-2008, HACCP, IFS, BRC – alfa blends premium, all-natural ingredients with respect, passion and care to create pastry products of a distinct Mediterranean character, high nutritional value and exceptional taste. alfa has a dominant presence in retail (major supermarkets, etc.) as well as foodservice (bakeries, cafes, hotels and mass catering). The loyalty of our consumers encourages us to devote even greater effort in maintaining our continuous commitment to Quality, Safety and Innovation.