Actable

HOW WELL DO YOU KNOW YOUR CUSTOMERS? Understanding your customer data has never been more critical. Yet many businesses struggle to develop a coherent picture of their current customers. They lack key information on customer demographics and behaviors, they have little insight into customer value and loyalty over time, and they struggle to orchestrate outbound marketing messages to drive the greatest returns. Actable is here to help. WHAT WE DO: Everything you need to make your customer data work better: we analyze, enhance, orchestrate and activate customer data through your owned and licensed data and technology stack to maximize marketing impact. Actable provides the following key areas of support to get you to success. Enhance We enhance and augment your customer data with demographic, behavioral and intent signals to create a comprehensive view of your customers across a spectrum of unique and compelling data points. Activate You don’t have to be great to start, but you have to start to be great. We tie the insights and learnings we develop to actionable triggers in your martech stack so you can activate our models via your CDP, ESP, site-side personalization platform, and more. Analyze Our AI-based modeling and business intelligence solutions give you critical insight into customer value, customer journey, and cross-channel behaviors across the customer lifecycle. Orchestrate Our next-best-action modeling powers cross-channel message orchestration, telling you how and when to message to your customers to produce the optimal business result. Operate If you don’t have the team or expertise, you can trust Actable to take it for you. We offer managed service for marketing technologies that handle 1st party customer data – Customer Data Platforms, multi-channel marketing tools, and more.