About 90octane

90octane has joined forces with The Marketing Practice, the world’s first growth platform for B2B tech brands. The Marketing Practice has also acquired B2B digital experience and brand leaders Omobono, US ABM trailblazers Campaign Stars, and APAC-based ABM, demand, and media specialists Rombii.

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Website
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Employees
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Industry
Marketing & Advertising
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Location
621 17th Street, Suite 600, Denver, CO 80293, US
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Founded
2000
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Keywords
Creative Services, Social Marketing, Search Engine Optimization, Online Media Planning, Lead Generation, Lead Nurturing, Paid Search, Account Based Marketing, Sales Enablement, Key Account Cultivation, Landing Page & Microsite Development, Named Account Marketing, Top Pursuit Marketing

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Frequently Asked Questions about 90octane

Who are the decision makers in 90octane?

The decision makers in 90octane are Becky Shortell, Spencer Higbee, etc. Click to Find 90octane decision makers emails.

What services does 90octane provide for B2B tech brands?

90octane specializes in a range of services tailored for B2B tech brands, including creative services, social marketing, search engine optimization (SEO), online media planning, lead generation, and lead nurturing. Our offerings are designed to enhance brand visibility, engage target audiences, and drive measurable results through strategic marketing initiatives.

How does 90octane approach account-based marketing (ABM)?

90octane employs a comprehensive account-based marketing strategy that focuses on identifying and targeting high-value accounts. We utilize data-driven insights to create personalized marketing campaigns that resonate with key decision-makers within those accounts. Our ABM approach includes tactics such as named account marketing, top pursuit marketing, and tailored content to effectively engage and nurture relationships with potential clients.

What industries does 90octane serve?

90octane primarily serves B2B technology brands across various industries, including software, hardware, IT services, telecommunications, and more. Our expertise in these sectors allows us to understand the unique challenges and opportunities faced by tech companies, enabling us to deliver targeted marketing solutions that drive growth and enhance brand presence.

Can 90octane help with lead generation and nurturing?

Absolutely! Lead generation and nurturing are core components of our service offerings. We implement multi-channel strategies that include paid search, social media campaigns, and content marketing to attract potential leads. Once leads are generated, we utilize lead nurturing techniques, such as personalized email campaigns and targeted content, to guide prospects through the sales funnel and convert them into loyal customers.

What is the process for developing landing pages and microsites with 90octane?

At 90octane, we follow a structured process for developing landing pages and microsites that aligns with your marketing goals. This includes initial consultations to understand your objectives, audience, and messaging. Our creative team then designs and develops the landing pages or microsites, ensuring they are optimized for user experience and conversion. We also implement tracking and analytics to measure performance and make data-driven improvements.

How does 90octane integrate social marketing into its overall strategy?

Social marketing is integrated into 90octane's overall strategy by leveraging social media platforms to enhance brand awareness, engage with target audiences, and drive traffic to your website. We create tailored content and campaigns that align with your brand's voice and objectives, utilizing analytics to measure engagement and effectiveness. Our approach ensures that social marketing complements other marketing efforts, such as SEO and lead generation, for a cohesive strategy.

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