2Win!

The reality of today’s B2B buyer is that they want to experience a fast, easy, and frictionless buying experience. Yet, in today’s B2B environment, the buyer or client’s experience is not as enjoyable as they have fewer tools to allow them to drive the decisions the way they want to. • Have you seen your buyers' expectations taking this radical shift?• Are your sales engagement team’s skill sets and tools ready to adapt to this change?• Can your organization execute against these non-negotiable buyer expectations?2Win! Founder Bob Riefstahl and CEO Dan Conway authored the book, "Rule of 24: The Future of B2B Buyer Engagement" (available for purchase amazon) which talks about these changes, and how your organization or team can adapt. 2Win! provides training to address this challenge, and ensures your team has the skills they need, so you don't lose business to inferior solutions who are giving buyers the experience they want. It all begins with a Rule of 24 assessment. Our team will evaluate the tools, skills, and organization to determine key impact areas that we can address. 2Win! services help your sales, client success, professional services and pre-sales professionals in technology and software companies to execute more effectively in the new future of B2B buyer engagement. Our flagship training program, Demo2Win!, helps professionals who demonstrate their software or technology to their customers deliver in a more compelling, engaging, and differentiating manner. Beyond Demo2Win!, 2Win! offers a suite of training programs that are designed to transform the way that our customers engage with their clients.