Colette Deane

Founded by Lulu O’Sullivan, our story began in 1987 with a moped, €2,000, and a vision inspired by her grandmother. From those humble beginnings, Lulu built two award-winning businesses that have become leaders in Irish e-commerce. GiftsDirect.com launched in the late 1990s as one of Ireland’s first e-commerce websites and has grown into the country’s leading online gift destination. For over 30 years, we’ve championed Irish producers and delivered a WOW customer experience — earning accolades such as Online Exporter of the Year, Leading Female Award in Fast 50 Technology Companies, and Internet Entrepreneur of the Year. In 2011, Lulu founded The Irish Store with a mission to bring “A little piece of Ireland, directly to your door.” Serving the 80-million-strong Irish diaspora and fans of Ireland worldwide, The Irish Store curates authentic Irish products — luxurious knitwear, sparkling crystal, and timeless jewellery — creating a sense of belonging and connection across generations. Our Purpose: To enrich the joy of giving and celebrate Irish heritage globally through quality, convenience, and exceptional customer experience.