Cindy Xia

At Lumi Interactive we're building a new category of wellbeing games for Gen Z and millennial women. Kinder World is our first step, a mobile game combining wellbeing-focused exercises with nurturing gameplay. Still in alpha, Kinder World can be downloaded at www.lumiinteractive.com or iOS or Android. Unlike more traditional games, Kinder World is designed for shorter play sessions in the morning and the evening, streamlined and accessible for on-the-go emotional regulation. Designed for creativity, players are able to grow completely unique houseplants (thanks to a custom growth algorithm) by taking care of themselves and supporting others. Rewards include decorative items, personal spaces to design, new plant species and more ways to motivate others through ‘Kind Wish‘ messages in the game. The social element in Kinder World is also unlike any other social network or game community. It has the explicit goal of bringing people together to spread kindness to each other. Lumi’s goal is that through being kind to yourself and being kind to others, we’ll eventually build a kinder world together.