Chris Mlinac

Trove is the leader in branded resale, providing brands with a comprehensive platform to launch, manage, and scale their resale programs efficiently. Industry leaders including Canada Goose, Carhartt, Michael Kors, Lovesac, and Patagonia trust Trove with their resale and returns initiatives. Trove’s platform features advanced tools, including in-store and digital trade-ins, returns processing, non-new inventory management, resale site building and management, Shopify integration, and peer-to-peer capabilities. These features empower brands in North America, the UK, and Europe to connect with new customers across all demographics, optimize resale strategies with comprehensive analytics, and maintain seamless operations across multiple channels. As a Certified B Corporation, Trove is more than just a technology provider; it is a catalyst for sustainability in retail, driving the industry toward a future where commerce and environmental responsibility go hand in hand. To learn more, visit Trove.com.