Caroline Russo

Spool was founded in 2018 with the understanding that the world doesn't need another agency, but perhaps it could use a new type of agency. From day one, Spool set out to be different from every other place many of our people came from and all these years later, we're proud of how we have upheld that at every step.  Since its founding, Spool has been named the fastest-growing agency in the world (yes, we were surprised, too!), disruptive agency of the year, innovator of the year, agency of the year and while we are a humble midwest-born-and-raised shop, it says something that the industry has taken note, doesn't it?  Perhaps it's because we work with our clients in a radically transparent, unique way that is anchored by mutual respect, shared vision and understanding of what success looks like and Spool's promise to always be agile, curious and impactful (which are a few of Spool's core values, look at that!) with al we do. We also expect our clients to embrace a partnership mindset which means we've had to walk away from some of them over the years (breaking up is always hard) and we're okay with that. We're not for everyone, but we sure do love the company we keep who value our partnership. One of the things we are most proud of is being a people-first agency. This doesn't mean we have Spring Green for lunch everyday, but that we expect everyone at Spool to live big, full lives outside of work. In fact, it's not just something we tout, but if people are working late into the night, we consider that a red flag, not a badge of honor and we'll do what's needed to get them in a good spot to logoff and get to their improv class or kid's piano recital.  Turns out, being people first isn't just good for our people, but it's also good for our clients. Everyone at Spool brings an energy, curiosity and tenacity to their work because we care and aren't burnt out. Win win! Reach out if you'd like to work at or with Spool: [email protected] is a good place to start.