Brooke Lord, Vice President / General Manager of the NA Region at HOKA

Brooke Lord

Vice President / General Manager of the NA Region at HOKA | Portland, Oregon Metropolitan Area, United States

Profile last verified July 2026
Sporting Goods Verified Profile Portland, Oregon Metropolitan Area, United States Georgetown University
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(503) ***-*847

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Brooke Lord Socials
Brooke Lord Work Experience

Vice President / General Manager of the NA Region at HOKA in February 2024 - Present

Head of Asia Pacific Footwear at Columbia Sportswear Company in January 2021 - February 2024

Vice President Global Running Sales/Marketplace at Nike in January 2018 - January 2020

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General Manager, Running & Women's EMEA South at Nike in January 2015 - January 2018

Senior Director, Global Strategic Planning at Nike in January 2012 - January 2015

Director, Global Tennis Sales at Nike in January 2009 - January 2012

Director, Asia Pacific Sales - Kids & Tennis at Nike in January 2007 - January 2009

Manager, Asia Pacific Strategic Planning at Nike in January 2005 - January 2007

International Business Development Consultant at SKLZ in January 2003 - January 2004

US Consulate Foreign Commercial Service at International Trade Administration in January 2002 - January 2003

Project Manager at Frances Kernodle Associates in January 2001 - January 2002

Assistant To The Director Of Operations at US Asia Commercial Development Corp in January 2000 - January 2001

Brooke Lord Education

Georgetown University, Bachelor of Arts - BA, January 1996 to January 2000

University of California San Diego, Joint MBA & Masters of Political Economy, January 2002 to January 2004

Brooke Lord Skills
Business Analysis Analytical Skills Operations Management Financial Analysis New Business Development Inventory Management General Management Sales Management Strategic Planning International Business International Sales Business Development E-commerce Footwear Apparel Sports Change Management Business Strategy Sales Process Retail Sales Sales Cross-functional Team Leadership Team Building Communication Public Speaking Leadership People Management Cross-cultural Communication Skills Sporting Goods Industry Athletic Apparel Athletic Footwear Global Europe Asia pacific Management Strategic Thinking Strategy Retail Career Counseling Team Leadership Mentoring International Business Development Merchandising Merchandise Planning Merchandising Strategies Fashion Merchandising Global Strategy Channel Optimization Product Launch Outdoor Industry
About Brooke Lord’s Current Company
HOKA

Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit. Over the last 80 years, Columbia and our family of brands, Sorel, prAna, and Mountain Hardwear, have grown to over 10,000 employees and proudly sell products in over 100 countries. At Columbia, we're as passionate about the outdoors as you are. And while our gear is available around the world, we're proud to be based in the Pacific Northwest where the lush forests, snow-covered mountains, rugged coastline, and wide-open spaces serve as our playground. This is where we hike, fish, hunt, camp, climb, shred, paddle, golf, run, and just enjoy the fresh air with friends. We hope to see you out there. Columbia Sportswear Company (the “Company”) is now using LinkedIn's AI Assistant technology as part of our recruiting process (see LinkedIn’s terms and conditions). This innovative tool helps enhance efficiency, improve candidate matching and streamline the recruitment process. However, to ensure fairness, a member of the Company’s recruiting team will be involved in every step of the recruiting process. By proceeding with my application, I acknowledge I have read and understand my personal information is processed in accordance with the Company's Applicant & Employee Privacy Notice. LinkedIn Terms & Conditions: https://www.linkedin.com/legal/jobs-terms-conditions CSC Applicant & Employee Privacy Notice: https://www.columbiasportswearcompany.com/privacy-policy

Discover more about HOKA
Brooke Lord’s Colleagues
Francois Guillon

Francois Guillon

New York, New York, United States

Senior Vice President, Merchandise Planning & Allocation at maurices

Advisory Board Member at Aether Diamonds
(January 2022 – Present)

Mike Wills

Mike Wills

Portland, Oregon, United States

Marketing Director, Ecommerce

Marketing Director, Ecommerce at Columbia Sportswear Company
(November 2021 – Present)

Connor Donnelly

Connor Donnelly

Portland, Oregon, United States

Global Supply Chain Strategy

Principal Program Manager | Traceability + Global Supply Chain Strategy at Columbia Sportswear Company
(January 2024 – Present)

John Gasper

John Gasper

Portland, Oregon, United States

20+ years driving business growth through innovative technology solutions, software delivery, data engineering, and operational excellence.

Software Technology Advisor at Freelance
(December 2021 – Present)

Sally Folkestad

Sally Folkestad

Portland, Oregon, United States

Strategic Marketing Lead • Plug and Play Marketing Operative • Energized Mentor

Brand Marketing and Communications Consultant at shf Marketing
(January 2002 – Present)

Amber Wisdom

Amber Wisdom

Portland, Oregon, United States

Retail Marketing Manager

Retail Marketing Manager - Brand & Factory Stores at Columbia Sportswear Company
(March 2024 – Present)

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Frequently asked questions about Brooke Lord

What is Brooke Lord email address?

Email Brooke Lord at [email protected]. This email is the most updated Brooke Lord's email found in 2026.

How to contact Brooke Lord?

To contact Brooke Lord send an email to [email protected].

What company does Brooke Lord work for?

Brooke Lord works for HOKA.

What is Brooke Lord's role at HOKA?

Brooke Lord is Vice President / General Manager of the NA Region

What industry does Brooke Lord work in?

Brooke Lord works in the Sporting Goods industry.

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