Beth Wells

Hardlines Distribution Alliance (HDA) is a multidivisional international merchandising and marketing organization with corporate headquarters in Denver. HDA’s emphasis on curated purchasing and marketing services offers personalized insights into program structure, item placement, and promotions that increase sales among member distributors. As the nation’s largest organization in the hardlines industry, HDA unites more than 60 member distributors, representing $7+ billion in annual purchasing power, and remains dedicated to the success of the independent channel. With 140+ distribution centers nationwide, HDA connects manufacturers, distributors, and retailers across all 50 states — driving growth in hardware, building materials, plumbing, electrical, paint, lawn & garden, and DIY supplies. We specialize in: • Merchandising and marketing programs that increase visibility and sales. • Inventory optimization and purchasing strategies that enhance profitability. • Industry-leading events — including the Executive Planning Conference (EPC) and Group Merchandising Conference (GMC) — that foster partnerships, showcase new product launches, and enhance growth opportunities. 🔔 Follow HDA on LinkedIn (click the bell) to stay updated with industry insights, event announcements, and news that shapes the independent hardlines channel.