Annika Ibclc

Pacify is revolutionizing doula-led maternal care by placing compassionate, tech-enabled, doula-led support at the heart of every expectant parent's journey. At Pacify, we believe every birthing journey should be supported by personalized, accessible care. As a leading tech-enabled, doula-led platform, we connect families with the right doulas, and provide them a full suite of wrap-around maternal care services including 24/7 IBCLC certified lactation consultants and resources to improve the patient experience, without creating unnecessary clinical fragmentation. By combining virtual and in-person services, we ensure expectant and new parents receive expert guidance—whether they need real-time breastfeeding guidance, help navigating pregnancy, or a trusted advocate that can support them throughout their journey - from prenatal to postpartum. We’re committed to reducing barriers, inequities and eliminating fragmentation across the maternal care ecosystem. By bridging the connection between payers, providers, doulas, and parents, Pacify improves outcomes and experiences for both expectant and new parents. Through our newly enhanced doula matching and personalized care coordination, we empower parents with the support they need, when they need it. More than just a service, Pacify is a movement—committed to bridging gaps in maternal health and ensuring every family, regardless of background, location or language, has the tools to thrive from prenatal through postpartum.