Anna Diachenko

Gold Apple is a multinational, omnichannel beauty retailer with over 11,000 employees and 45+ beauty stores in 25 locations. Established in 1996 in Russia, the company has been rapidly expanding its international presence. Today, Gold Apple serves tens of millions of customers in 6 countries, including Qatar, the UAE, and Saudi Arabia. In 2024, the company launched a flagship store in Doha and an online store with fast delivery across Qatar and the UAE. Gold Apple stores elevate the beauty retail experience to the next level, offering an upscale ambiance, a curated selection of international brands, a variety of engaging activities, on-the-spot consultations with beauty stylists, and much more. Not to mention the personal service provided by our in-store consultants — true beauty enthusiasts who are constantly training to deepen their expertise in all the brands we offer. Beyond the physical stores, Gold Apple is a leader in the digital beauty space. E-commerce drives over 50% of business revenue, supported by an award-winning beauty app. As a global beauty destination, Gold Apple focuses on innovation and delivering excellent customer-tailored shopping experiences worldwide.