Andrew Webster

JW Anderson’s curatorial approach, which balances different tensions and dialogues between fashion, art and collaborative projects, now shapes the next phase of the brand’s evolution.​ JW Anderson seeks to evolve into a lifestyle brand, a space where fashion, art and craftsmanship meet. The core collection of clothing, “The Wardrobe”, strives to provide an elevated version of classic JW Anderson garments.​ JW Anderson’s signature ability to interweave objects of the everyday, art and fashion will culminate in the form of the highest quality lifestyle pieces.​ Products will be crafted in collaboration with artists and artisans, with a commitment to sourcing skilled craftsmen, the finest materials and enduring quality.​ This vision for JW Anderson emphasizes traceable origins and elevated materials; each piece is designed to stand the test of time and reflects who Jonathan is today.​ Alongside the artistic update, commercially there will be a focus on Retail (new stores coming soon), Online (new website) and a scaling back of Wholesale, only working with specifically selected partners to amplify this new vision​