Amy Johnson

Neuma is a clean, high-performance haircare brand rooted in the belief that beauty should never require compromise. A California brand, proudly made in the USA, Neuma is crafting the products of a better tomorrow. Neuma combines plant-based ingredients, advanced botanical science, and sustainable practices to create professional-quality shampoos, conditioners, styling products, and treatments designed for all hair types and textures. Neuma formulas are made with 100% transparency – vegan, synthetic fragrance-free, cruelty-free, and crafted without harsh or toxic ingredients – helping support healthier hair and scalp health with long-lasting results. From hydration and volume to curl care, repair, and heat protection, Neuma delivers salon-quality solutions powered by nature and inspired by holistic beauty. With a commitment to the planet, people, and unrivaled product performance, Neuma incorporates eco-conscious packaging, responsible sourcing, and philanthropic partnerships that support environmental initiatives. Discover clean haircare that nourishes hair beautifully while supporting a more sustainable future. Experience performance without sacrifice.