Aimee Squires

We focus exclusively on investing in the most disruptive and innovative consumer product companies that are serving the wellness needs for the next generations of consumers and their families. We back ambitious entrepreneurs scaling brand-first consumer product companies into nationally distributed category leaders. We combine rigorous, data-driven analysis and extensive experience in CPG to provide capital and purposeful partnership to help entrepreneurs achieve their visions. We back companies with the following attributes: I. Category leadership - category-leading velocities and revenue growth II. Demonstrated efficiency - capital-efficient business models that generate healthy, sustainable margins III. Opportunity for growth - national distribution, with at least $10M in trailing net sales IV. Brand authenticity - strong, demonstrated consumer resonance and extendibility