Afnan Mostafa

Mufaddal started its operations as a humble trading house in Cairo in 1979. Since then the company has diversified its operations into the trading of tea, coffee, pulses, grains, spices, herbs, oil seeds, animal feed and dried fruits. Mufaddal in Arabic translates as being “the preferred” or “the choicest.”With its innate belief in becoming the “choicest,” Mufaddal justified its name by becoming the preferred trading house for scores of international suppliers and customers.With the advent of globalization, Mufaddal sensed the need to elevate its business platform, and commit to quality by further developing and integrating its supply chain. Thus in 2001 Wahba for Food Industries was born, as an in-house processing plant dedicated exclusively for the grading of pulses and grains using state of the art technology and tried and tested international manufacturing and processing systems. The company was formed with a simple vision: “Habba Habba” This vision made it imperative for the factory to ensure that each grain, seed, or habba found in every ton of raw material was to be given an imprint of quality, grade, and transparency unmatched elsewhere in the world.