Toby Johnson

Chief Operating Officer at Black Rifle Coffee Company | Salt Lake City Metropolitan Area

About Toby Johnson

Toby Johnson serves as the Chief Operating Officer at Black Rifle Coffee Company, where he leverages his extensive experience in logistics, supply chain management, and strategic planning to drive the company’s ambitious growth trajectory. With a proven track record of creative problem-solving, Toby is adept at navigating the complexities of the fast-paced coffee industry, ensuring that the wholesale sales and supply chain operations are not only efficient but also aligned with the company’s overarching business strategy. His leadership is characterized by a commitment to motivating teams, fostering a culture of collaboration, and achieving unprecedented results.

At Black Rifle Coffee Company, Toby is currently spearheading key projects that focus on revenue growth and product innovation. He is instrumental in the commercialization of new items, ensuring that each product resonates with the brand's mission to provide high-quality coffee while supporting veterans and active military members. His expertise in competitive analysis and market trends allows him to identify opportunities for expansion and enhance brand development initiatives.

Toby’s core belief that impactful leadership can transform individuals and teams is evident in his approach to business execution. He emphasizes the importance of aligning supply chain operations with customer needs, optimizing logistics, and enhancing direct-to-consumer channels. By integrating these elements, Toby not only drives operational excellence but also contributes to the overall brand strategy, positioning Black Rifle Coffee Company as a leader in the specialty coffee market. His multifaceted skill set and visionary leadership continue to propel the company forward, making a significant impact in the industry and beyond.

Toby Johnson Work