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Tapan Patel

Ecommerce Channel Optimisation & Insights Advisor @ Suncorp Group

Ecommerce Channel Optimisation & Insights Advisor at Suncorp Group

Melbourne, Australia

Ranked #773 out of 15,460 for Ecommerce Channel Optimisation & Insights Advisor in United States

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Tapan Patel's Email Addresses & Phone Numbers

Tapan Patel's Work Experience

Suncorp Group

Ecommerce Channel Optimisation & Insights Advisor

May 2014 to Present

Melbourne, Australia


SEO Data Analyst

June 2013 to May 2014

Melbourne, Australia

Sensis Pty Ltd

Web Analyst

June 2012 to June 2013

Melbourne, Australia

Tapan Patel's Education

Monash University

Professional Year

2011 to 2012

University Of Ballarat

Bachelor's degree Information Technology

2007 to 2010

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Tapan Patel's Estimated Salary Range

About Tapan Patel's Current Company

Suncorp Group

• Ongoing development and maintenance of weekly and monthly online reporting dashboards by brand and portfolio. • Adhoc reporting & analysis as requested by stakeholders & leadership team. • Deep analysis/breakdown of web analytics metrics across brands and product sets to explain reasons for shifts in trend or conversion rates. • Detailed investigation of roadblocks to conversion,...

Frequently Asked Questions about Tapan Patel

What company does Tapan Patel work for?

Tapan Patel works for Suncorp Group

What is Tapan Patel's role at Suncorp Group?

Tapan Patel is Ecommerce Channel Optimisation & Insights Advisor

What is Tapan Patel's personal email address?

Tapan Patel's personal email address is t****[email protected]

What is Tapan Patel's business email address?

Tapan Patel's business email addresses are not available

What is Tapan Patel's Phone Number?

Tapan Patel's phone (**) *** *** 373

What industry does Tapan Patel work in?

Tapan Patel works in the Marketing and Advertising industry.

About Tapan Patel

📖 Summary

A creative and hardworking young professional focused on growing in the field of Digital Analytics & Optimization; with strong background in Digital Sales,SEO & SEM Campaign Management.Ecommerce Channel Optimisation & Insights Advisor @ • Ongoing development and maintenance of weekly and monthly online reporting dashboards by brand and portfolio. • Adhoc reporting & analysis as requested by stakeholders & leadership team. • Deep analysis/breakdown of web analytics metrics across brands and product sets to explain reasons for shifts in trend or conversion rates. • Detailed investigation of roadblocks to conversion, including business rule jeopardies, working closely with the immediate eCommerce Team, Distribution and Portfolio stakeholders. • Investigation and identify of quote and buy funnel opportunities using page fallout analysis to improve performance across PI Distributions 12 websites. • Provide quantitative data and analysis to support business case creation for major projects, and support for UX Sales Advisors as required for rapid change requests. • Perform pre/post analysis to support A/B and multivariate testing. Providing input into hypothesis-led testing ideas • Monitor system health working with Business Technology to understand and report the financial impacts, outages and server issues. • Work closely with Group Marketing, Digital Marketing and Business Technology to design and maintain Web analytics tagging. • Investigate/detect competitor shadow shopping (Bots) and normalise metrics to take shopping into account. • Champion the Voice of Customer (VOC) program via Website feedback surveys, Exit /Abandonment surveys and consumer Reviews using tools like Qualtrics, Webchat & Bazzarvoice. From May 2014 to Present (1 year 8 months) Melbourne, AustraliaSEO Data Analyst @ • Lead keyword and website usage data analysis. • Giving actionable insights using Omniture/GA web data and using it to generate more opportunities for online and mobile websites. • Running 6 monthly site audit assessments • Assist in the production of all analysis related tasks • Contribute to the development of innovative and leading–edge approaches to solution design, development and delivery, for their business unit's competitive advantage • Understanding customer needs, potential needs and needs unrecognised by the customer and work to positively impact on the entire customer experience. • Collaboration with other SEO Team Members and Key Stakeholders • Research Search Engine Updates and new search engine ranking factors. • Advanced Team Reporting & Analysis • Support Business Development and Product Teams. • Using Tools & software like SEO MOZ, Raven tools, Hitwise, Google Webmaster, Google Analytics, Omniture, Splunk (log-based Analytical tool) for detailed campaign & SEO traffic analysis. From June 2013 to May 2014 (1 year) Melbourne, AustraliaWeb Analyst @ • Assistance in the implementation of Omniture Site Catalyst for Sensis online and mobile sites usage reporting. • Participation in site release projects by providing testing and validation to ensure tracking and reporting requirements are met. • Creation and execution of user training (Omniture). • Production and distribution of daily, weekly, and monthly dashboards and reports in line with stakeholder’s business objectives and provision of ad-hoc or custom analysis as required. • Usage of multiple data sources including Omniture, Hitwise and Nielsen Net Rankings to monitor and report on audience usage of the Sensis network of sites and proactive provision of recommendations from analysis into digital strategy. • Delivery of data analysis to identify trends and actionable insights, based on a clear understanding of business objectives. • Clear communication of findings in charts, text and oral presentations. • Serve as an internal subject matter expert on the reporting tools and metrics employed by Sensis, ensuring that Web Analytics is an integral part of the Sensis digital product development lifecycle. • Working with Abode Marketing Cloud products like SiteCatalyst, Discover, Test & Tag, Survey & SearchCenter . From June 2012 to June 2013 (1 year 1 month) Melbourne, AustraliaSEM Campaign Manager @ • Using Google Analytics & Merchant center for over 100 campaigns to track their SEO/SEM traffic, and giving strategic solutions/suggestions to the clients and internal stakeholders. • Developing Search Engine Marketing campaigns including writing creative for advertisers on Google AdWords and Yahoo! Search Marketing • Selecting keywords relevant to the advertiser’s business • Managing Campaign Portfolio and suggesting timely upgrades to the opportunities team and Media Advisors. • Efficiently using ERP, CRM and operational softwares for creating and managing campaigns • Editing and doing quality assurance on existing campaigns to ensure that relevance is of the highest possible standards. • Adjusting ad budgets, ad scheduling, networks and locations based on analytic reports and market research. • Tracking KPIs for premium campaigns and fulfilling ad hoc requests. From September 2011 to June 2012 (10 months) Melbourne, AustraliaAccount Manager/ Business Development Manager @ • Analysed and improved SERP rankings, page traffic reports, traffic sources, content drilldowns, landing and exit pages, average time per visit , bounce rates and more using analytical tools such as Google Analytics and Statcounter. • Managing the client portfolio and keeping an eye for new business opportunities from existing or new campaigns. • Working on CMS Systems such as Joomla, Word Press, OS-Commerce and performing Site audit. • Performing linking building and directory submission activities. • Managing Google AdWords and Social Marketing Campaigns of Clients. • Working co-operatively and communicating effectively with other employees, project managers and contractors of the company. • Identifying areas of improvement in respect of my basic duties and assisting the company to create and implement solutions. From September 2010 to May 2011 (9 months) Melbourne, AustraliaProfessional Year @ Monash University From 2011 to 2012 Bachelor's degree, Information Technology @ University Of Ballarat From 2007 to 2010 Tapan Patel is skilled in: Web Analytics, SEM, Google Analytics, Google Adwords, SEO, Digital Marketing, Omniture, Search Advertising, Keyword Research, Google Webmaster Tools, Social Media Marketing, Website Creation, PPC, WordPress, Conversion Optimization

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In a nutshell

Tapan Patel's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 0 month(s)

Tapan Patel's Willingness to Change Jobs



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