Accomplished Digital Marketing professional with over 6 years of experience.
A dynamic individual that can help businesses improve their strategy in the Digital space and provide fresh ideas.
Specialties:
Content marketing
Strategy
Digital advertising
Public speaking
Identifying emerging channels and platforms
Insight and research
User experience
Digital creative execution
Brand ambassador
Digital metrics and marketing insight
CRM and brand advocacy
Mobile marketing
Performance marketing (ROI)
Digital Marketing Manager @ From June 2015 to Present (7 months) Digital Communications @ From April 2015 to Present (9 months) Digital Marketing Manager @ From October 2014 to January 2015 (4 months) London, United KingdomDigital Marketing @ The largest specialist children’s publisher in the UK. From May 2013 to October 2014 (1 year 6 months) London, United KingdomBroadcaster @ I joined Buzz Asia in late 2011 in an attempt to take my broadcast talents into the Radio field. This was my first ever venture into broadcasting.
I produced a two hour live show and in the first six months, I managed to raise over 32k listeners.
Buzz Asia is a commercial Asian music radio service, broadcasting to London on 963 and 972 medium wave. The station has a reach over 120,000 listeners a week.
Key Responsibilities:
• Present a two hour live music show Monday-Sunday on the AM dial
• Producing, play-listing and programming shows on the station
Key Achievements:
• Increasing listenership by 32k in six months (according to RAJARS figures) From November 2011 to March 2013 (1 year 5 months) London, United KingdomFounder, Editor, Social Media Manager @ My key responsibilities ranged from Web management, Digital marketing, cross branding and publicity.
I was instrumental in creating and developing content for the brand's web presence.
With over 8,300 followers on Twitter, 1100 Instagram followers and over 5 million Youtube views in 4 years, I was able to implement a successful social media plan.
Key Responsibilities:
Web Management
• Create, develop and manage content for brand’s web presence via CMS
• Copyedit and proofread all web content
• SEO and SEM activities
• Web Content Management duties
• Using CMS to manage the front end and back end of the website
• Creating & managing all publishing schedules (including features)
Digital Marketing
• Responsible for the development and implementation of Social Media strategy across platforms like Twitter, Instagram, Linkedin, Facebook and Youtube
• PPC, Adwords and Blogger outreach activities
• Uploading, Editing and Marketing Youtube videos.
• Responsible for the management and creation of Youtube Channels.
• Understanding data from google analytics to better improve the marketing of content.
• Monetizing and tagging of all video content following Youtube’s monetization policies
• Maintaining a database of influential bloggers and journalists to push content.
• Cross Branding activities with the likes of Nokia and PUMA.
• Working with clients for product placement in video content
Key Achievements:
• Transforming a free blog into a revenue stream
• Solely responsible for generating over 15,000 followers on Social Media, leading to an increase in traffic and ECPM’s
• Generating over 5 million video views on Youtube leading to a revenue partnership
• Implementing a Social Media and Blogger outreach campaign with Nokia
• Video content used on Diddy’s MTV Diary
• Work featured on MSN, Rolling Stone Magazine, Entertainment Weekly
• Ambassador for Urban Music on BBC Radio From July 2008 to November 2012 (4 years 5 months) London, United KingdomJournalist @ Sky News Radio provides the IRN service and its bulletins, audio and scripts are used by 300 radio stations in the UK, Ireland and around the world
Sumit's role at Sky allowed him to get hands-on experience of a Radio newsroom and the understand the fast paced nature of 24-hour news.
Key Responsibilities:
• Writing copy for journalists
• Researcher responsibilities for senior Journalists
• Editing audio and visual for production
Key Achievements:
• Conducting interviews with experts that were aired across the 300 affiliates
• Having my copy being read out across the IRN feed From 2007 to 2008 (1 year)
Post Graduate, Broadcast Journalism @ City University London From 2007 to 2008 BA, English @ Queen Mary University of London From 2003 to 2006 Sumit Sharma is skilled in: Digital Marketing, Social Media Strategist, Social Media Measurement, Blogging, Social Media Marketing, Press Releases, Radio, Video Editing, Social Media, Video, YouTube, Music Journalism, Music, Journalism, Music Production