Suchi Mehta's Work Experience
Digital Marketing Manager @ Google
Digital Marketing Manager (contract)
August 2017 to July 2018
Digital Marketing Manager
May 2014 to 2017
San Jose, CA
Online Marketing Associate
February 2013 to May 2014
Union City, CA
E-Commerce Exchange, El Segundo
Marketing & Sales Manager
March 2012 to November 2012
El Segundo, CA
EV TechNet LLC
Marketing & Account Manager
June 2011 to February 2012
Los Angeles, CA
THERMAIR TECHNOLOGY PVT.LTD
June 2009 to November 2010
Trackon Telematics Pvt Ltd
Assistant to Manager
December 2008 to May 2009
Mumbai Area, India
August 2007 to October 2007
Mumbai Area, India
Travel Corporation of India (TCI)
October 2005 to May 2006
Mumbai Area, India
Suchi Mehta's Education
IATA, Tourism and Travel Services Management, A
2005 to 2006
University of San Francisco
Associate's degree, Integrated Online Marketing
2011 to 2012
University of Mumbai
2007 to 2009
University of Mumbai
Bachelor in Management Studies (BMS), Marketing, A
2002 to 2005
Google Adwords Certified
Google Adwords Certified
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Frequently Asked Questions about Suchi Mehta
What company does Suchi Mehta work for?
Suchi Mehta works for Firewood.
What is Suchi Mehta's role at Firewood.?
Suchi Mehta is Digital Marketing Manager @ Google
Suchi Mehta's phone (213) ***-*266
What industry does Suchi Mehta work in?
Suchi Mehta works in the Internet industry.
About Suchi Mehta
Digital Marketing Manager @ Google @ Firewood. Digital Marketing Manager (contract) @ Google • Managing multiple Paid search accounts & PLA’s (Product listing Ads) for Google Play store.• Develop, implement & manage Product listing ads (PLA’s) & SEM campaigns for Google Play new product line “Audiobooks”. Also, re-designed shopping campaigns strategy for existing product line “eBooks”. • Launched PLA’s & SEM campaigns globally for NA, EMEA & APAC region (Total 9 countries). • Plan and manage multi-million budget of digital marketing campaigns, creating detailed reports of allocations to present to higher management teams. • Working closely with creative & marketing agency to execute PLA & SEM campaigns. • Coordinating with product marketing managers & stakeholders from different countries to implement marketing strategy.• Collaborate with Engineering, Product & Marketing team to implement PLA feeds for NA, EMEA & APAC region.• Steward the localization efforts for ad creatives (display and search). Working with agencies as well as local marketing teams to ensure accurate and acceptable translations. From August 2017 to July 2018 (1 year) Mountain ViewDigital Marketing Manager @ eBay Inc • Managing multiple paid search, retargeting, display & social media campaigns across various search engines (Google, Bing, Yahoo) and social media platforms (Facebook, Twitter, YouTube) for different eBay classifieds website like Gumtree South Africa, USA, Poland & Ireland. • Own, create, and manage Paid Search strategy: align paid search strategy and conversion optimization for eBay Classifieds’ global portfolio of brands with business objectives; be the first point of contact with each account stakeholders; working closely with local Marketing, Operations and Product teams.• Managed large scale Ad-spend across multiple paid channels that includes Pay Per Click (PPC), Display Advertising, Remarketing, Facebook ads, Criteo & mobile app download campaigns.• Identifying advance Kenshoo bidding & budgeting options for better utilization of funds.• Participate in the development of the integrated marketing strategy. Work with internal partners and stakeholders to ensure programs are executed flawlessly and drive results.• Managed & optimized millions of keywords. Continuously analyze CTR & quality of traffic through search term report from Google Adwords & Analytics platform. Evaluate bounce rate report and analyze the cause by testing different landing pages. • Launched & tested Android & iOS Mobile App Campaigns on Search Network, Display Network & on Facebook platform. Also, ran YouTube true view ads for different markets.• Drive app install campaigns through Google Search Network, Universal app campaigns, Google app extension & on social media like Facebook. Track & Measure performance by using adjust platform.• Maintaining relationships with SEM vendors and account representatives from major search engines• Conduct various A/B test for ad copies, landing pages, using brand term/ non-brand keywords • Tested new channel Ad Marketplace to drive traffic to a website. Also, used Ad Googroo tool for competitor analyses, Used Boost media service for ad copies. From May 2014 to 2017 (3 years) San Jose, CAOnline Marketing Associate @ HealthyPets, Inc. • Highly skilled in running multiple PPC accounts. Optimizing Google Adwords, Bing Microsoft/Adcenter, Facebook & LinkedIn platforms. • Assist in optimizing pay per click accounts by writing text ads for campaigns and work with designer team to request image ads for display networks.•Develop customized and targeted SEO landing page solutions to maximize effectiveness of Search campaigns. •Analyzing landing page or website in in order to maximize conversions• Conducting complete Keyword research along with the Keyword list of exact, broad and phrase match Keywords • Structuring PPC campaign along with their adgroups and keywords to achieve good quality score• Writing creative and direct ad copy for each adgroup to achieve best click through rate (CTR) • Identifying advance bidding & budgeting options for better utilization of funds• Good background in building strong relationships with clients, campaign management, generating reports, analysis, etc.• Work with external vendors to provide pay-per-click campaign management and internal team communications.• Keep up to date on the latest PPC, SEO & email marketing strategies & technologies & assist in improving solution offerings• Besides Google & Bing accounts, I have also managed other paid advertising platforms like Facebook ads, sitescout, advertise.com etc.• Develop, implement and manage Search Engine Optimization (SEO) and Social Media management activities• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities• Generate ideas for promotional and informational content for the websites and newsletters/E-mail marketing• Create & set up Coupon code for email campaigns, weekly special offer etc• Assist in planning and development of Marketing budgets for Coop Marketing Programs • Co-op Coordinator by bridging communication gap between marketing, accounting, designers and warehouse for Coop marketing. From February 2013 to May 2014 (1 year 4 months) Union City, CAMarketing & Sales Manager @ E-Commerce Exchange, El Segundo - Designing Newsletter, Postcards and promoting ads on company website- Managing Social network, Created and maintained social media profiles, groups and in the online network leaders, such as: Facebook, LinkedIn and Twitter. Creating monthly ad for Facebook and Interacting with Facebook fans - Listing products on eBay/Amazon. Keeping track of competitors pricing to make sure company product price is attractive. - Managing company website. Updating contents and images for both the website - online store as well as main company website. Developed ways to significantly improve (SEO) web content, create on-page and off-page optimization, website design and technical adaptation. Optimizing website to increase traffic. - Managed paid search campaigns and monitored budgets. Analyzed keyword list for searching website and expanded it as required. Managed all the Google products like Google shopping, Google Analytics, Google Places, Merchant center, Webmaster tools. - Ensued User Interface and content of web resources are visitor-friendly. Giving inputs on website navigation contents - Create a survey emails for agents, resellers & affiliates to see what we can do to get more business from them.- Arranging webinar or training for agents. Designed and developed online marketing programs for building brand awareness among consumers. Managing Online Reputation on review websites such as yelp, yellow pages, top ten reviews etc.- Carried out a wide range of complex analyses using a highly data-driven approach, problem-solving creativity and business acumen. Identify the key strategic insights and business implications from my analysis, and communicate my findings clearly- Generating leads, handling merchant accounts, and providing information about products such as VerifoneTerminals, Intuit and Sage accounting products. From March 2012 to November 2012 (9 months) El Segundo, CAMarketing & Account Manager @ EV TechNet LLC • Designing brochure• Web-designing, promoting ads on company website• Manage efforts to remove the framing architecture from the website, as well as handling all optimization tagging for the web pages created for the website.• Research and recommend changes to increase organic search engine traffic (SEO or Search Engine Optimization)• Deep knowledge of search marketing uses of Blogs & RSS Feeds. Strategy for the creation of blogs as well as implementation and launch.• Managed paid search marketing campaigns in Google Adwords.• Lead generation, account/client management, appointment settings• Designed and scheduled advertisements• Expert in content optimization of all types. Thorough understanding of how the new integration of vertical search engines affect on the following content areas: Text, News, Products, Images• Compiled, edited, and recorded customer profiles using CRM software• Analyzing reports from Google analytics. From June 2011 to February 2012 (9 months) Los Angeles, CAMarketing Manager @ THERMAIR TECHNOLOGY PVT.LTD - Worked with client requirement understanding and gap analysis- Experience in managing online word of mouth marketing campaigns. Broadcasting the online communities with creative information about products, services and brands in order for the "word to spread."- Followed up with the customers- Provided supervision and organization for particular promotional occasions From June 2009 to November 2010 (1 year 6 months) Mumbai, IndiaAssistant to Manager @ Trackon Telematics Pvt Ltd • Built and maintained relationships with the customers and suppliers• Responsible for the achievement of the sales target set by the company • Maintained and updated the market search and sales reports• Responsible for assisting the marketing manager in selling products, and coordinating the promotional events like exhibition• Designed attractive presentations for the clients • Generated sales, promoted sales, and was involved in product marketing. From December 2008 to May 2009 (6 months) Mumbai Area, IndiaManagement Trainee @ Air India • Project Report: Air India- Service Gap Analysis• Analyzed claims arising out of mishandled baggage both for domestic as well as international sectors • Studied the gap between the services provided by Air India to their customers From August 2007 to October 2007 (3 months) Mumbai Area, IndiaCustomer Service @ Travel Corporation of India (TCI) • Ensured outstanding service to customers by monitoring agent phone activities and analyzing daily statistics• Selected to arrange hotel bookings and other detail for groups• Gained expertise in international tourism and group/meetings planning via formal training and on-the-job experience• Interacted with clients via phone and e-mail assisting them in booking airfare, cars, and hotels From October 2005 to May 2006 (8 months) Mumbai Area, India
In a nutshell
Ranked #873 out of 17,460 for Digital Marketing Manager @ Google in California
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 1 month(s)
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