Sarah Ayton's Email Addresses & Phone Numbers

📖 Summary

Experienced sponsorship and events marketing professional with a proven track record in campaign management, senior stakeholder engagement, budgeting, agency management, contract negotiation, quality and cost control and team leadership. Experience in activation around major international sporting events including RBS 6 Nations, The Olympic Games, FIFA World Cup, Wimbledon and Ryder Cup.Senior Marketing Manager, Sponsorship @ Responsible for the overall planning of client engagement through the best use of sponsorship assets including the RBS 6 Nations title sponsorship, the Royal Highland Show and the Royal Edinburgh Military Tattoo. Overseeing a team of event professionals to successfully deliver memorable and unique experiences that exceed customer needs at events throughout the UK and parts of Europe. From January 2013 to Present (3 years) london, edinburghSenior Account Director @ Strategic development of operations plans for key clients and oversight of end to end project execution including sponsorship asset management (tickets, hotel assignment, look of the Games, accreditation, transportation rights, etc.), staff training and engagement, goal-setting, quarterly reporting, budget management, contract negotiation, supplier management, creative plan, critical path development, communications plan, guest management, F&B planning, venue evaluation, risk assessments and organising committee and client stakeholder liaison. Consulting on overall sponsorship activation including sponsorship objectives, employee engagement, marketing and communications. [Seconded to Nielsen as Global Client Programme Manager, London 2012, Other clients include VISA Inc., Vincor Canada, Manulife] From May 2008 to December 2012 (4 years 8 months) Account Manager/Project Manager @ Responsible for marketing global event planning, meeting management and incentive travel services. Key client contact for LifeScan Canada, a J&J Company, while also fulfilling a project management role - planning and coordinating international events for corporate and government customers. Planned up to 8 large scale events per year in multiple destinations. [Clients included TELUS Corporation, LifeScan Inc., a J&J Company, HSBC, Government of Canada, Vancouver 2010 Bid Committee] From May 2002 to May 2008 (6 years 1 month) Vancouver, Canada AreaCatering Sales Event Coordinator @ Demonstrated active listening skills and a meticulous attention to detail in managing a variety of duties for this leading full-service catering firm. In addition to promoting and marketing turnkey event management solutions for corporate accounts and private clients, was also responsible for event planning, budgeting, staff coordination and on-site supervision. From January 2000 to May 2002 (2 years 5 months) Vancouver, Canada AreaPolitical Science and Government @ Concordia UniversityLiberal Arts @ John Abbott College Sarah Ayton is skilled in: Sponsorship Activation, Marketing Strategy, Event Management, FIFA World Cup, Olympic Games, Supplier Negotiation, Project Management, Helping Clients Succeed, Asset Managment, Contract Negotiation, Budget Setting, Budget Reconciliation, Staff Management, Mentoring Of Staff, Food & Beverage