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Ryan Parrott

Senior Brand Marketing Manager

Senior Brand Marketing Manager at Telstra

Sydney, Australia

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Ryan Parrott's Email Addresses & Phone Numbers

Ryan Parrott's Work Experience

Telstra

Senior Brand Marketing Manager

October 2015 to Present

Qantas

Marketing Manager

June 2015 to September 2015

Sydney, Australia

Career break - travel

Career break - travel

November 2013 to May 2015

Ryan Parrott's Education

Australian Direct Marketing Association (ADMA)

Certificate in Multi-Channel Direct Marketing (Distinction)

2009 to 2009

Macquarie University

Bachelor of Business Administration (BBA) Majors: Marketing and Human Resources Management

2000 to 2004

North Sydney Boys High School

Higher School Certificate

1994 to 1999

Ryan Parrott's Professional Skills Radar Chart

Based on our findings, Ryan Parrott is ...

Personable
Purposeful
Straightforward

What's on Ryan Parrott's mind?

Based on our findings, Ryan Parrott is ...

50% Left Brained
50% Right Brained

Ryan Parrott's Estimated Salary Range

About Ryan Parrott's Current Company

Telstra

Frequently Asked Questions about Ryan Parrott

What company does Ryan Parrott work for?

Ryan Parrott works for Telstra


What is Ryan Parrott's role at Telstra?

Ryan Parrott is Senior Brand Marketing Manager


What is Ryan Parrott's personal email address?

Ryan Parrott's personal email address is ry****[email protected]


What is Ryan Parrott's business email address?

Ryan Parrott's business email address is r****[email protected]


What is Ryan Parrott's Phone Number?

Ryan Parrott's phone (**) *** *** 170


What industry does Ryan Parrott work in?

Ryan Parrott works in the Marketing and Advertising industry.


About Ryan Parrott

📖 Summary

Fanatically customer focussed Marketing Manager with extensive experience in the leadership and management of segment marketing strategy and activity. I have delivered innovative, world-class marketing communications that drives strong business results - sales, market share, brand, lead generation, products per customer, NPS and customer satisfaction. A respected member of an enterprise marketing team within Australia's second largest company, I have been responsible for significant budgets and large scale, integrated campaigns and major initiatives. Experienced across a broad channel mix, including Online, Social, Search, Direct (email and print), all traditional ATL, sponsorships, experiential and activations. Tertiary qualified, with a Bachelor's degree in Business Administration (BBA) from Macquarie University, majoring in Marketing and Human Resource Management. Influencer with strong stakeholder management skills – from senior leadership teams to cross-functional internal teams, frontline staff as well as external partners and agencies. I really thrive on building strong, open and honest relationships with my diverse range of stakeholders. Experienced in both B2C and B2B marketing. Specialities: • Strategic Marketing Management • Stakeholder Engagement • Multi-Channel Integrated Marketing • Advertising • Digital Marketing Management • Agency and Partner Management • Brand Management • Experiential marketing, Sponsorship packaging & leveraging programs. • Event ManagementSenior Brand Marketing Manager @ From October 2015 to Present (3 months) Marketing Manager @ Qantas epiQure (QE) is a food and wine community offering premium wines, including wines from Qantas’ award-winning First and Business class cellars. In this contract role, I was responsible for the management and delivery of best-in-class digital marketing communications that directly met the Commercial objectives of this fast-growing online business. SELECTED ACCOMPLISHMENTS • Two online direct marketing campaigns that each sold out within two days, delivered combined revenue of $600k and outstanding marketing performance; average 48% open rate, 18% CTR rate, 12% conversion. • Record monthly sales - 60% uplift on forecast monthly revenue and 132% YoY. From June 2015 to September 2015 (4 months) Sydney, AustraliaCareer break - travel @ From November 2013 to May 2015 (1 year 7 months) Marketing Manager, Commonwealth Private @ Commonwealth Bank is Australia’s biggest bank, Australia’s 2nd largest listed company and the 8th largest bank globally. Commonwealth Private (CP) offers outstanding personalised service, holistic advice and exclusive investment opportunities to the Bank's high and ultra-high net-worth clients. Senior level leadership role with responsibility for the management of all marketing and communications for CP. SELECTED ACCOMPLISHMENTS • Re-design and build of a new customer-centric website. Included IA, UX, Design, Search optimisation and content strategy. Resulted in site traffic and engagement improving considerably and conversion rate uplift of 20%. • Record high profit for Commonwealth Private of $241m in FY13. • Record high customer satisfaction - Most Outstanding Institution ($1m-$10m) in the Australian Private Banking Awards for the 6th year running. • Development of first ever social media and content marketing strategy for the segment. • Introduced Always On digital activity to maximize efficiency, reach and effectiveness. • Digitisation of collateral suite and promotional materials, delivering substantial cost savings and client benefit. • Marketing lead and key strategic advisor for the overhaul and relaunch of the ‘Corporate’ and ‘Business’ segments on commbank.com.au, taking it from an org structure / product-led site to a customer-centric one. • Drove significant change to marketing processes in my role as key advisor in the planning and rollout of a new MRM system. • Member of Mumbrella 'Marketing Team of the Year' 2013. From December 2012 to October 2013 (11 months) Marketing Manager, Regional and Agribusiness Banking @ Regional and Agribusiness Banking (RAB) provides a comprehensive range of financial services to over 30,000 primary producers, agricultural service providers, small business and corporate clients in regional and rural Australia. Senior level leadership role with responsibility for the management of all marketing and communications for RAB. SELECTED ACCOMPLISHMENTS • Fully integrated positioning campaign to re-launch the RAB segment in market, involving one of the Bank’s largest ever national photo shoots over a two week period. Campaign achieved record high brand recall of 86% (vs industry average of 38%), increase from last to #1 in customer satisfaction (first time ever) and significantly exceeding revenue and market share goals for the period. • Launch of new suite of products. Involved client photo shoot, microsite, print, collateral, DM, social, events. • Record high profit for Regional and Agribusiness Banking of $489m in FY12. • Restructured and optimised the BAU Search account, delivering budget savings of 18%, consistently achieving Top 3 rankings for priority Search terms, and 15% CTR uplift. • Extensive Local Area Marketing activity - a critical sales enabler for engaging with clients and prospects, building relationships and credibility and generating leads and deals. From July 2010 to November 2012 (2 years 5 months) Sydney, AustraliaMarketing Manager, Corporate Financial Services and Structured Investments @ Corporate Financial Services (CFS) helps business clients with complex financial needs and turnover >$10m to manage their cash flow and liquidity, fund expansion and build profitability. Structured Investments (SI) offers a range of equity products such as protected lending, gearing and yield-enhancing investments tailored to the different risk profiles of investors. I was responsible for the management of all marketing and communications for both CFS and SI. SELECTED ACCOMPLISHMENTS • Launched 3 ‘Market Specialists’ divisions within CFS, which were key focus areas of the segment. • Launched Business Wealth Management division, a highly profitable segment of the bank. • Achieved Net Promoter Score (Advocacy) increases of 25% for CFS. • CFS significantly exceeded new client acquisition targets and all financial performance targets. • Protected Loan campaign for SI increased leads by 150% and sales by 40% during campaign period. From July 2009 to June 2010 (1 year) Sydney, AustraliaEvents and Sponsorships Manager, Institutional Banking & Markets @ Institutional Banking & Markets (IB&M) is responsible for managing the Group’s relationships with major corporate and government clients and institutional investors, and provide a full range of capital raising, transaction banking, equities, markets and risk management products and services. SELECTED ACCOMPLISHMENTS • Manage and deliver a wide range of exclusive, money-can't-buy experiences and customer value programs across a complex and diverse business unit. These premium brand experiences were a highly effective channel for acquisition, nurturing and deepening relationships with current clients and prospects, driving advocacy and referrals and positioning the bank as the provider of Total Capital Solutions for the Institutional market. • Develop and execute event strategy and sponsorship activity that was directly aligned with IB&M's goals and revenue targets. • Sponsorship management of high value and high profile partnerships within the C-Suite community to raise brand awareness, build thought leadership profiling of the Bank and our staff, and deepen relationships. From September 2006 to June 2009 (2 years 10 months) Resort Trainer @ 'Colorado’s Favourite' ski resort, has over 3000 acres of award-winning terrain, receives over 1 million visitors annually and employs over 2600 employees. SELECTED ACCOMPLISHMENTS • Plan, develop and deliver all corporate training and educational programs in the fields of management development and employee orientations. These key internal branding mechanisms informed and inspired employees about the brand and how to deliver on the brand promise in every single contact with guests. • Operated in multiple areas of Human Resources, with a specific focus on training, employee recognition programs and grievance handling. • Key contributor to business planning for the Human Resources Department From October 2004 to May 2006 (1 year 8 months) Program Manager and National Events Manager @ Camp Counselors USA (CCUSA) is an international cultural exchange company that recruits people globally to work in countries such as the USA, Australia, Brazil, Croatia, Russia, Hungary and the UK. There are over 65 offices worldwide. I held two roles while at CCUSA – Program Manager for the Work Experience Down Under Program and National Events Manager. SELECTED ACCOMPLISHMENTS • Ownership and management of a new inbound work and travel program. • Responsibility for planning and implementation of the national event management programme • End-to-end management of the Australian Job Fairs around Australia. Achieved 90% placement rate, which was 10% above target. • Managed 45 Regional Co-ordinators (in-field sales representatives) nationally. From January 2004 to September 2004 (9 months) Certificate in Multi-Channel Direct Marketing (Distinction) @ Australian Direct Marketing Association (ADMA) From 2009 to 2009 Bachelor of Business Administration (BBA), Majors: Marketing and Human Resources Management @ Macquarie University From 2000 to 2004 Higher School Certificate @ North Sydney Boys High School From 1994 to 1999 Ryan Parrott is skilled in: Marketing Strategy, Integrated Marketing, Direct Marketing, Marketing Management, Multi-channel Marketing, Digital Marketing, Campaign Management, Advertising, Marketing Communications, Media Relations, Stakeholder Management, Segmentation, Sponsorship, Training, Strategy


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In a nutshell

Ryan Parrott's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Ryan Parrott's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 85% chance that Ryan Parrott is seeking for new opportunities

Ryan Parrott's Social Media Links

www.commba... www.winter...

Ryan Parrott's Achievements

Mumbrella 'Marketing Team of the Year' 2013

Issued by Mumbrella · June 2013

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