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Robert McDaniel's email & phone number

Digital Product Management Leader who grows revenue and profits

Robert McDaniel's Email Addresses & Phone Numbers

Robert McDaniel's Work Experience

Cox Automotive Inc.

Senior Director, Product Management

2019 to 2020

Orange County, California Area

Propel Media

VP Product Management

2015 to 2018

Irvine, CA

RhythmOne

VP of Product

2010 to 2015

Tempe, AZ

Robert McDaniel's Education

University of California, Los Angeles - The Anderson School of Management

MBA

University of California, Los Angeles

BS, Applied Mathematics

Robert McDaniel's Professional Skills Radar Chart

Based on our findings, Robert McDaniel is ...

Devoted
Initiating
Planned

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Based on our findings, Robert McDaniel is ...

52% Left Brained
48% Right Brained

Robert McDaniel's Estimated Salary Range

About Robert McDaniel's Current Company

Propel Media

Led product vision & strategy with a focus on using data science to create and refine machine learning optimization algorithms.● Increased user lifetime value by 25% and EBITDA by 35% by implementing new algorithmic based optimizations for media buying in Facebook and Google.● 2X increase in revenue from video advertisements due to new optimization algorithms.● Spearheaded investments...

Frequently Asked Questions about Robert McDaniel

What company does Robert McDaniel work for?

Robert McDaniel works for Propel Media


What is Robert McDaniel's role at Propel Media?

Robert McDaniel is VP Product Management


What is Robert McDaniel's personal email address?

Robert McDaniel's personal email address is r****[email protected]


What is Robert McDaniel's business email address?

Robert McDaniel's business email address is r****[email protected]


What is Robert McDaniel's Phone Number?

Robert McDaniel's phone (213) ***-*335


What industry does Robert McDaniel work in?

Robert McDaniel works in the Internet industry.


About Robert McDaniel

📖 Summary

Senior Director, Product Management @ Cox Automotive Inc. Led the advertising product team for Kelley Blue Book (KBB) and Autotrader with a focus on evolving the advertising business from being an endemic media-buying source to being a marketing partner to our clients.● Aligned company’s strategy of being positioned as a marketing partner with product vision and roadmap to focus on scalable content marketing solutions.● Increased value by up to 30% for Facebook, YouTube, and AdvancedTV campaigns through enhanced audience targeting capabilities and content marketing offerings.● Integrated data science derived consumer insights from Cox Automotive big data sets into campaign targeting and creative messaging which resulted in up to 100% increase in click-through rates and 10X post-click engagements in A/B tests. From 2019 to 2020 (1 year) Orange County, California AreaVP Product Management @ Propel Media Led product vision & strategy with a focus on using data science to create and refine machine learning optimization algorithms.● Increased user lifetime value by 25% and EBITDA by 35% by implementing new algorithmic based optimizations for media buying in Facebook and Google.● 2X increase in revenue from video advertisements due to new optimization algorithms.● Spearheaded investments in data science and diversification resulting in an acquisition of a Demand Side Platform (DSP) with natural language processing and artificial intelligence foradvanced audience identification and segmentation. From 2015 to 2018 (3 years) Irvine, CAVP of Product @ RhythmOne Led product vision & strategy with a focus on using big data to improve Advertiser ROI by enhancing audience segmentation and targeting.● Achieved 47% revenue growth year over year from 2010 to 2011 and 194% revenue growth year over year from 2011 to 2012 by launching and scaling ad products.● Scaled production environment with cloud based infrastructure to support over 3B queries per day. From 2010 to 2015 (5 years) Tempe, AZWeb Product Manager @ Village Voice Led design and production of local online advertising solutions for advertisers for VVM, which is the largest publisher of weekly newspapers in the US.● Grew revenue by 30% for an existing web product by Increasing traffic and click through rates.● Designed and launched a daily deal solution resulting in $1M in new revenue in Q4 2010 andprojected $11M in 2011. From 2009 to 2010 (1 year) VP of Product Strategy @ AdOn Network Provided product and operational leadership with a focus on scaling existing advertising products.● Added over $18M top-line revenue per year by launching and scaling ad products.● Expanded production environment from 40 servers at 1 data center handling 140M queries permonth to more than 300 servers at 3 data centers handling over 11B queries per month.● Hired and managed an operations and product development team of 15 members, includingvirtual resources in the US and India. From 2004 to 2009 (5 years) Product and Marketing Consultant @ Consultant Product and technology consulting in the areas of digital marketing and rapid prototyping. From 2002 to 2003 (1 year) Tempe, AZVP of Operations @ Main Course Technologies Oversaw operations, product management, and human resources for mobile start-up focusing on geographic location-based applications for wireless devices. From 2000 to 2002 (2 years) Consultant - Knowledge and Deliverables Manager @ Cap Gemini Ernst & Young 6-month contract - Managed project tracking and earned value metrics, staffing process, product delivery, and knowledge retention for a $50+M web development project utilizing Java and XML. From 2002 to 2002 (less than a year) CTO @ Jamison/Gold Established and grew the technology services portion of this digital marketing agency, which historically had been focused primarily on creative/design services. Clients were primarily Fortune 500 companies, including Akamai, Midway, Sony Computer Entertainment of America, Energizer, Disney and Mitsubishi. From 1998 to 1999 (1 year) Technical Staff/Web Producer @ Walt Disney Imagineering Launched a new intranet website product for R&D group, which was used to secure additional projects and funding from other divisions within the company. Also worked with the engineering group to define usable products out of emerging technologies being developed. From 1997 to 1998 (1 year) Manager of Technical Operations @ Time Warner Inc. Led technical operations for the graphical chat/virtual world product. Assisted in the design and development of the core technology into a marketable product. From 1995 to 1997 (2 years)


Robert McDaniel’s Personal Email Address, Business Email, and Phone Number

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In a nutshell

Robert McDaniel's Ranking

Ranked #1,373 out of 27,460 for VP Product Management in California

Robert McDaniel's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Robert McDaniel's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 85% chance that Robert McDaniel is seeking for new opportunities

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