Innovative, versatile marketing professional with over nine years of experience developing and optimizing organic content and paid campaigns for E-Commerce and Content Generation sites. Successfully implemented a digital content strategy for the fourth largest newspaper in the U.S., which included SEO, Social, and UX. Expert in developing brand campaigns through digital initiatives such as cross-channel marketing, onsite
Currently seeking innovative companies willing to push the needle in developing fun and engaging marketing strategies that mold consumer expectations.
Specialties: Content Optimization, Content Development Strategy, UGC and Big Data curation, Brand Keyword Development, Social Engagement Strategy, Search Engine Marketing, Paid Search SEM, PPC, Search Engine Optimization, SEO, Organic Search, Natural Search Optimization, Landing Page Creation, A/B Landing Page Testing, Ad Copy Creation, Adobe Reporting Suites, SiteCatalyst & SearchCenter, Google Adwords & Google Analytics, YSM!, Yahoo Search Marketing, MSN Adcenter, ASK, Affiliate Marketing, Pixel Management, Account Management, Google Webmaster Tools
Director of SEO @ Create, develop and manage SEO related projects for various MGM Resorts International brands and white label websites such as mgmgrand.com, bellagio.com, montecarlo.com, circusreno.com, mgmresorts.com and mgmresortsluxurysuites.com
Cultivate consumer reviews across sites like Yelp, TripAdvisor and Expedia to curate onsite marketing messaging, brand messaging and site design
Use various data and tracking analytics tools such as Google Analytics, SiteCatalyst, Google Trends, BrightEdge and Adwords to develop keyword and content development strategies
Collaborate with Front End and Backend Development teams to ensure SEO best practices are used throughout website design
Work with Product Development team to draft SEO guidelines for large scale redesign and CMS implementation
Collaborate with brand property social marketing teams to develop content strategy and cross channel marketing and messaging
Collaborate with Hotel Revenue Analytics and Concierge to develop strategy for white label websites such as lvtixdeals.com and mgmresortsconnections.com From February 2014 to Present (1 year 11 months) Las Vegas, Nevada AreaSEO/SEM Manager @ Collaborate with the Newsroom to develop digital content for various sections of the
LA Times including Entertainment, Food, Ministry of Gossip, LA Now, Technology Now, Travel, Hero Complex, National Politics and Science
Content optimization for Organic Search optimization and Social engagement
Develop website architecture for content aggregation for SEO and UGC purposes
including author bio pages, city event pages, sweepstakes pages and recipe directory
Develop content and link building strategy for evergreen and temporal content across
Google News, Google search and Facebook
Collaborate with Product, Front End and Backend Development teams to develop a
database driven topic directory exceeding 100k in pages
Provide guidance to Taxonomy team to dynamically curate content using trending
topics from Google news, Google Trends, Twitter, and Facebook trending
Create optimization strategy for membership and subscription SEM campaigns to
reduce overall CPA by 30%
Create and test landing pages to improve SEM CVR in Google by 2x
Develop SEM strategy for upcoming launch of large scale E-Commerce microsite
Manage a team to implement daily SEM and SEO tasks including keyword research,
reporting, bid changes, ad copy testing, error reporting and monitoring From August 2012 to September 2013 (1 year 2 months) Greater Los Angeles AreaSEM/SEO Manager @ SEM Responsibilities:
Create, optimize and manage high volume paid search campaigns across multiple tier 1 and tier 2 engines including Google Adwords, Y!SM & MSN Adcenter.
Implement and test new keyword funnels to expand revenue for existing US Search products as well as find new products via search to increase gross revenue.
Create, test and monitor ad copy to maximize click through rates, conversion rates, average order value and keyword quality score.
Work closely with the Creative team and Product team to optimize both landing pages and the conversion funnels to increase revenue and unit sales.
Price point testing to find the optimal Paid Search specific prices to meet competitive pricing and stay within US Search's set margin.
Work with the Affiliate Manager to set Search specific guidelines that cater to both channels to minimize cannibalization.
Help build an internal Paid Search tracking system for analytic and reporting purposes.
Create and implement new SEO strategies to increase organic search traffic via tier 1 search engines Google, Yahoo and MSN.
Work closely with Development to reorganize and create SEO friendly URLs and pages within the current CMS utilized by US Search.
Work closely with the Creative team to create SEO friendly pages and content.
Create guidelines and project requirement for an SEO friendly database that is both User and Crawler friendly.
Work with the Product team to create new product sets based off of high volume organic keywords.
Build both internal and external linking to increase current search rankings as well as create project guidelines for both blog creation and external and internal SEO friendly article writing. From April 2009 to August 2012 (3 years 5 months) SEM Manager @ Create and manage keyword campaigns across Google Adwords, Y!SM, MSN Adcenter and Tier 2 and 3 Search Engines to grow lead acquisition, sale and revenue acquisition within the SEM channel.
Create, implement and test ad copy and landing page creatives to maximize click through and conversion rates.
Manage and monitor several affiliate campaigns to increase lead generation and sales via white label sites and affiliate networks.
Work closely with Business Intelligence and Product Management to create and test new marketing strategies.
Maintain business relationships with Search Engine Account representatives to better optimize campaigns and find new acquisitions avenues.
Track and create daily, weekly and monthly traffic and conversion reports.
Monitor tracking discrepancies and issues and inform the prospective departments to correct them. From April 2007 to April 2009 (2 years 1 month) SEM Manager @ Manage and maintain several national and local level accounts on various Search Engines.
Create, develop and test new keyword bidding strategies to maximize click through ratios and increase website traffic.
Generate weekly, monthly and quarterly reports to monitor campaign expenditures, click through ratios and conversion rates to pinpoint areas in need of improvement.
Maintain open communication with contracted affiliates to specify targeted marketing areas and demographics.
Manage a working relationship with Search Engine representatives to effectively troubleshoot technical issues.
Create ads relevant to client services and keywords to improve quality index scores. From February 2005 to April 2007 (2 years 3 months)
Robert Lingen is skilled in: PPC, Webmaster Services, Marketing Automation, SEM, Affiliate Marketing, SEO, MSN AdCenter, Yahoo Search Marketing, Organic Search, Copywriting, Account Management, Omniture, Web Pages, Web Analytics, A/B testing
Looking for a different
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