An articulate and motivated online marketing professional with an unwavering tenacity to learn more about the ever evolving industry I work in. I love discovering the potential of new technologies and possibilities and go above and beyond to ensure I as am informed as possible on industry developments to keep up with the ever evolving demands of clients to be able to best serve their interests.
I offer excellent knowledge of all digital marketing channels, specialising in Attribution, Affiliate Marketing and Lead generation and Display Advertising (Performance/Brand Banner, Video and Mobile). Currently specialising in Programmatic and RTB technologies for video and mobile, making strategic sense of the growing 'big data' trend to deliver superior performance to clients.
I bring a committed, pragmatic and measured approach to digital marketing and provide a considered and consultative approach to discuss the needs of agencies and clients.
I possess a competitive edge with a winning and driven mentality coupled with an unfaltering determination to succeed with every task undertaken.
Digital Account Manager; Microsoft @ From November 2014 to Present (1 year 2 months) London, United KingdomSenior Media Planner @ Working across Direct response on desktop and Brand response on Mobile across Sky's core product range.
Knowledgeable and passionate about new digital trends and proven ability to integrate new digital strategies and solutions into marketing campaigns, consistently overdelivering on expectations.
Liaise with teams internally and recommend campaign optimisations, assist with troubleshooting ad server discrepancies with clients, discuss trafficking requests and ensure efficient campaign delivery versus KPI’s.
Utilise audience planning and verification tools (Neilsen/Commscore) and internal econometrics reports to develop targeting strategies and verify campaign delivery and performance.
Maintain relationships with senior management at Sky and with publishers, networks, creative agencies, 3rd party ad servers, and internal teams. Coordinating communications between relevant parties.
Responsible for managing annual spends and budgeting. Manage campaigns from planning, trafficking and execution through to post campaign analysis.
Liaise with all internal departments to provide clients with a connected response to best deliver on holistic brand and performance objectives.
Grown internal agency revenues from core clients through programmatic initiatives across desktop and mobile to better harness and execute on 1st party client data. From May 2014 to November 2014 (7 months) London, United KingdomSales Manager @ TubeMogul is the leading advertising software company for digital branding. By using a single, integrated solution, TubeMogul’s clients gain control over their video spend, simplify their workflow and verify the success of their campaigns.
Knowledgeable and passionate about new digital trends and proven ability to integrate new digital strategies and solutions into marketing campaigns.
Excellent presentation skills to large/small audiences; marketing campaign strategy, software solutions, client delivery reports and optimisation strategy, post campaign analysis.
Evaluate and develop digital media proposals/briefs for agencies and clients, liaise with creative teams and build strong client and agency working relationships to deliver success.
Manage relationships with client/agencies, publishers, networks, creative agencies, 3rd party ad servers, and internal teams daily, coordinating communications between relevant parties.
Built strong professional and personal relationships with agency staff, clients, networks, SSP’s, trading desks and creative agencies - daily contact with agency teams.
Demonstrating a sound understanding of display, video, mobile advertising and 3rd party DMP’s bought on a CPM, CPC, CPV or CPE model.
Enhanced knowledge of programmatic technologies and RTB softwares and their merits versus traditional publisher orientated methodologies.
Liaise with Operations teams internally and recommend campaign optimisations, assist with troubleshooting ad server discrepancies with clients, discuss trafficking requests and ensure cost efficient campaign delivery versus KPI’s.
Consistently identify needs client may not recognise by staying up to date on innovative solutions and advise on adoption of new technologies, ensuring that approaches are linked to objectives.
Utilise audience planning and verification tools (Neilsen/Commscore) to develop targeting strategies and verify campaign deliver and performance. From October 2013 to May 2014 (8 months) London, United KingdomAgency Group Head @ Develop and maintain key relationships at a senior agency level.
Responsible for maintaining up to date pipelines enabling forecasting accurately on a weekly and monthly basis.
Identify an account list of potential clients/agencies on a quarter by quarter basis.
Develop ongoing improvements to the process of prospecting, qualifying, and closing target agencies and their key accounts.
Develop a strong external profile by being actively involved in any industry organisations, involvement at industry events.
Develop and implement sales strategies, and tactical sales plans and programs to achieve targeted revenue goals and consistent revenue growth.
Display a competent level of management skills by guiding, educating and consulting other team members in order to maximize sales and strategize on new account development.
Understand the business requirements of our partners and manage their expectations from a commercial and budgetary perspective. From November 2012 to October 2013 (1 year) London, United KingdomUK Agency Sales Manager @ Develop and maintain key relationships at a senior agency level.
Responsible for maintaining up to date pipelines enabling forecasting accurately on a weekly and monthly basis.
Identify an account list of potential clients/agencies on a quarter by quarter basis.
Develop ongoing improvements to the process of prospecting, qualifying, and closing target agencies and their key accounts.
Develop a strong external profile by being actively involved in any industry organisations, involvement at industry events.
Develop and implement sales strategies, and tactical sales plans and programs to achieve targeted revenue goals and consistent revenue growth.
Display a competent level of management skills by guiding, educating and consulting other team members in order to maximize sales and strategize on new account development.
Understand the business requirements of our partners and manage their expectations from a commercial and budgetary perspective. From September 2012 to November 2012 (3 months) London, United KingdomAdvertising Executive @ Maintaining and developing relationships with existing B2B clients.
Visiting potential customers for new business.
Making accurate, rapid cost calculations, and providing customers with quotations.
Negotiating the terms of an agreement and closing sales.
Gathering market and customer information and providing feedback on future buying trends.
Representing Adjug at trade exhibitions and expos.
Negotiating variations in price, delivery and specifications as well as managing client expectations throughout campaigns.
Advising on forthcoming product developments.
Involved with identifying new markets and business opportunities.
Developed and helped to maintain IO processing and monitoring.
Provided content for company website.
Developed training guide and conducted the training of new employees. From January 2012 to September 2012 (9 months) London, United KingdomQA Test Analyst @ Liaised with developers and programmers to ensure the timely release of builds and patches following extensive testing.
Developed a working understanding of HTML in order to action software fixes.
Identified and defined opportunities for improvement in the early phase of project development and identified testing requirements in line with developing a release calendar. From August 2011 to February 2012 (7 months) London, United KingdomLocal Government Officer @ -Was actively involved in new initiatives to maximize welfare benefit take up amongst disadvantaged and marginalised demographs within the catchment area.
-Worked in collaboration with the Department of Works and Pensions, Social Work and Support teams to assist vulnerable individuals with issues relating to existing benefit award payments.
-Rigorously maintained a comprehensive knowledge of government legislations and regulations in relation to financial services and welfare.
-Maintained an up to date awareness of activities carried out by other Statutory and Voluntary sector organisations, to ensure customers were directed to other relevant services where they are not provided by Adult Social Care Services.
-Engaged in active signposting of clients to appropriate agencies for help with tribunal representation, debt advice and other issues that fell outside the remit of the service.
-Developed research skills using a range of sources, in reading cases, using legal databases and assisting in preparation of material for trial.
-Enhanced evaluative skills and the ability to interpret and explain complex information clearly.
-Cultivated analytical, reasoning and critical judgment skills.
-Developed confident and persuasive oral communication skills in liaising with solicitors, fraud investigators and plaintiffs, pre-trial.
-Honed my attention to detail and the ability to draft formal documents with precision in assisting in-house solicitors. From September 2008 to June 2010 (1 year 10 months)
Post Grad (CPE), Law @ University of Sussex From 2010 to 2011 BA Hons, Politics @ University of Nottingham From 2005 to 2008 Peter Phillips is skilled in: Online Marketing, Online Advertising, Advertising, B2B, Advertising Sales, Sales Presentations, Digital Media, Social Networking, HTML, B2B services, Systems Analysis, Analytics, Legislative Research, Software Quality Assurance, Software Installation
Websites:
http://www.adjug.com/