My work is about bringing critical and creative thinking together with deep technology acumen in order to both 1) improve a business's position within the minds of it's customers and to 2) help reinvent the experiences that they deliver.
And my passion is about finding inspiration in the technology that we are inventing, beauty in the experiences that we are designing, and uniqueness in the tools that we are using to engage each other in our stories.
Having been formally trained in how to train myself, I greatly value the relationships in my life that expose me to big ideas and those that help me execute on them.
Specialties: Marketing Strategy, Positioning and Messaging, Storytelling, Mobile Applications, Creative Direction, Digital Marketing, User Experience, Product Strategy, Business Modeling, Product Development, Product Marketing.
Expertise: Mobile Communications, i.e. IP Voice, Video, Messaging, Mobile Commerce, Emerging Technologies, e.g. Connected Cars, Carrier Cloud, M2M, Enterprise Technology, i.e. Software, Hardware, Services, Hospitality Technology, Life Sciences, Futurism
Partner, CEO @ Maark is a strategic marketing and innovation agency for global companies - headquartered in Boston, MA. I oversee the company's strategy services as well as the overall direction and development of the firm as it continues to build its brand as a leading marketing and innovation engine for its customers.
At Maark, I have served as the executive lead in programs ranging from corporate marketing strategy, product/solution marketing strategy, message and brand development, sales enablement, digital marketing strategy, new product ideation, and mobile and web application development.
Clients: ACI, Akamai, Alcatel-Lucent, BT, Cisco, CSC, EMC, EMD Millipore, Honeywell, IDG, Intuit, Marriott, Microsoft, Yankee Group From December 2008 to Present (7 years 1 month) Greater Boston Area
Michael Colombo is skilled in: Mobile Applications, Online Marketing, B2B Marketing, Messaging, Telecommunications, Hospitality, Life Sciences, New Product Ideation, Value Proposition Development, Integrated Marketing, Product Marketing, Product Strategy, Product Management, Marketing Strategy, User Experience