I am an experienced marketer, communications specialist and graphic designer. I've undertaken many roles throughout my career - marketer, web designer, photographer, graphic designer, strategist and researcher. But what I'm really passionate about is the following: * Creativity and BIG ideas * Delivering exceptional customer service * Building brand loyalty and product awareness * Being a team player Specialties: Marketing, social media, public relations, copywriting, photography, graphic design, web development, eDM, and SEO.

Channel Marketing Specialist @ Development and execution of channel marketing plans Tracking and analysis of campaigns to optimise performance Executing activation plans across Pepper’s sponsorship portfolio Delivering customer and product communications and collateral across offline, website and digital Providing sales support to improve distribution efforts Managing agency relationships From September 2015 to Present (3 months) eLearning Advisor @ Delivery and facilitation of academic content. Assessment marking and result processing. Development of learning activities. From March 2015 to Present (9 months) Marketing Manager @ Development and implementation of marketing and communications strategies. Management of marketing activities across the company's website, social media, print and radio. Brand development, web site traffic growth, web site UI and UX. Comprehensive database management and execution of electronic direct mail campaigns. Management of internal marketing staff and external media/public relations agencies. Creation of both B2B and B2C advertising campaigns. Entertainment booking. From July 2013 to August 2015 (2 years 2 months) Marketing Coordinator @ Creation and implementation of all marketing campaigns and promotional activities. Development of social media communications across Facebook, Twitter, YouTube and Instagram. Maintenance of consistent branding across all marketing and advertising collateral. Coordination of content for the company website. Preparation of internal company presentations. From October 2011 to July 2013 (1 year 10 months) Marketing Coordinator (Contract) @ Maintenance of consistent branding across all marketing and advertising collateral. Creation and implementation of all marketing campaigns and promotional activities. Development of social media communications and blog posts. Product photography and design of monthly product brochures. Customer service and general administration duties. Store merchandising. From August 2011 to October 2011 (3 months) Sydney Area, AustraliaACES Summer Internship @ Development of a full media kit for a medical device prototype. Creation of a website, infographic videos, product brochures and press releases Conducted interviews with industry professionals and undertook thorough research. From January 2011 to February 2011 (2 months)

Bachelor of Business, Marketing @ Swinburne University of Technology From 2013 to 2015 Bachelor of Arts, Media and Cultural Studies @ University of Wollongong From 2007 to 2011 Bachelor of Communication and Media Studies, Journalism @ University of Wollongong From 2007 to 2011 Melissa Appleby is skilled in: Marketing Communications, Social Media, Social Networking, Digital Marketing, Social Media Marketing, Photography, Graphic Design, Press Releases, Event Management, Marketing, Advertising, Journalism, Sponsorship, Online Marketing, Event Planning