Partner at PwC, specialising in revenue growth and digital transformation. I work mainly in the retail and consumer sectors helping clients adapt to the digital age. I believe in taking a holistic approach, so focus on 'Business Strategy for the Digital Age' rather than narrow digital channel only strategies, and I work on helping business achieve customer
Partner at PwC, specialising in revenue growth and digital transformation. I work mainly in the retail and consumer sectors helping clients adapt to the digital age. I believe in taking a holistic approach, so focus on 'Business Strategy for the Digital Age' rather than narrow digital channel only strategies, and I work on helping business achieve customer centricity using an omni-channel approach.
Business strategy for the digital age, putting digital right into the core of a business
Customer centric business models & and transforming a business to become customer centric
Developing a unique and effective customer experience across all channels
Customer analytics, incorporating all digital, web, mobile, social & sales analytics
Generating increased ebusiness revenue / profit through reorganisation and optimisation
Reigniting online growth by improving all aspects of online performance including conversion rates
Marketing effectiveness and attribution to deliver improved return on marketing investment
Partner @ Currently I am leading the Customer consulting group within PwC Consulting for the UK and EMEA, building up the PwC customer facing digital transformation capabilities, propositions and marketing presence.
We deliver complete digital solutions, from strategy though to execution, for large national and international organisations, across a wide range of sectors including retail, finance, media, local government, education, industrial products and technology.
Our core consulting strengths are customer strategy, customer experience and analytics, coupled to marketing, sales and customer service transformation, including deployment of relevant technologies.
The team's strength comes from the diversity of talent, made up of a combination of people from varied backgrounds including agencies, systems integrators, digital boutiques, industry, user experience consultancies as well as traditional consulting firms.
I am also a leading participant in the firm's retail and digital thought leadership activity, developing content and delivering talks to a wide range of audiences, clients, including internal groups, and external conferences in the UK and around the world. From January 2013 to Present (3 years) London, United KingdomPartner @ Developing the Digital Analytics & Optimisation team at PwC, focussing on the Retail & Consumer sector.
My team and I work with clients like Debenhams, Carphone Warehouse, JD Sports, BSkyB, BBC, HSBC, RBS, Premier Inn and Sony to improve the performance of their online businesses.
The team has in-depth analytical expertise, using web analytics, customer and online marketing data to diagnose the underlying performance issues. We then work with clients to deliver a program of change, ranging from site optimisation to repositioning, that leads to improved business results. From April 2012 to December 2012 (9 months) London, United KingdomCEO @ In 2002 I founded Logan Tod & Co, Europe's leading online business optimisation consultancy, building up a team of more than 20 people and offices in Covent Garden. Our client list included Debenhams, Carphone Warehouse, JD Sports, BSkyB, BBC, HSBC, RBS, Premier Inn and Sony.
In March 2012 I sold the company to PwC and took on the role of Partner. From October 2002 to March 2012 (9 years 6 months) London, United KingdomCEO, Publicis Networks @ I created the first UK digital advertising agencyfor the Publicis Groupe. Starting with nothing we built an agency that won Renault, Post Office, ASDA, HP and The European Central Bank as clients, and delivered creative campaigns in the UK and across Europe. The highlight was the development and launch of the official website for the Euro currency when it was created in 1999. From February 1998 to February 2002 (4 years 1 month) London, United KingdomEuropean Sales Manager @ From June 1993 to January 1998 (4 years 8 months)
Matthew Tod is skilled in: Web Analytics, Customer Experience, Customer Analytics, Online Marketing, E-business, Retail, ecommerce, Online Advertising, E-commerce, Customer Analysis, Affiliate Marketing, SEO, Digital Strategy, A/B testing, Google Adwords
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