Matthew became Chief Marketing Officer at Roku in 2013. He is responsible for retail device sales on a global basis and marketing and communications across the company’s three business units – device sales, content and services, and OEM partnerships. Prior to becoming CMO, Matthew was Strategic Advisor to the company and made significant contributions to corporate strategy
Matthew became Chief Marketing Officer at Roku in 2013. He is responsible for retail device sales on a global basis and marketing and communications across the company’s three business units – device sales, content and services, and OEM partnerships. Prior to becoming CMO, Matthew was Strategic Advisor to the company and made significant contributions to corporate strategy and development, including fund-raising efforts, as well as supporting marketing and communications. Matthew also serves as an advisor to 21st Century Fox relating to its investments in MOBY Group and Tour Racing Ltd., owner of Team Sky - back-to-back winner of the Tour de France.
Previously, Matthew was Group Director, Strategy and Corporate Affairs, Europe and Asia, of News Corporation where he had a wide remit across some of the world's largest and most competitive marketplaces. He focused on improving performance of the television businesses with branding, marketing, channel packaging, programming, internal and external communications and corporate responsibility initiatives. He reported to James Murdoch, now CEO of 21st Century Fox.
Before this, Matthew was Group Director, Communications and Brand Marketing, of British Sky Broadcasting Plc (Sky). During his tenure, Sky entered the broadband marketplace, launched HDTV, became the world's first carbon neutral media company and in turn was named Britain's Most Admired Company by Management Today. Prior to Sky, Matthew was regional CEO of Ogilvy PR's Asian and European networks.
In 2004, the World Economic Forum selected Matthew for its Forum of Young Global Leaders, where he has been active on environmental and climate-related initiatives. He is a past treasurer and current board member of Malaria No More UK. Matthew holds an undergraduate degree from the University of Pennsylvania and has attended the University of California, Berkeley and Harvard's Global Leadership and Public Policy Program.
Chief Marketing Officer @ From August 2013 to Present (2 years 5 months) Senior Advisor @ Serves as an advisor on behalf of 21st Century Fox's investments in:
- MOBY Group, a regional broadcast media company based in the Middle East
- Tour Racing Ltd, the parent company of Team Sky, one of the world's top professional cycling teams. From May 2012 to Present (3 years 8 months) Group Director, Strategy & Corporate Affairs, Europe & Asia @ From April 2008 to May 2012 (4 years 2 months) London, United KingdomGroup Director for Communications and Brand Marketing @ From November 2005 to April 2008 (2 years 6 months) London, United KingdomChief Executive, Asia Pacific and EMEA @ From April 1997 to November 2005 (8 years 8 months) Managing Director @ From January 1992 to March 1997 (5 years 3 months)
A.B., English, Urban Studies @ University of Pennsylvania From 1984 to 1988 Matthew Anderson is skilled in: Digital Media, Media Relations, Digital Strategy, New Media, Digital Marketing, Television, Social Media, Online Advertising, Cycling, Strategy, Marketing, Strategic Partnerships, Leadership, Content Strategy, Integrated Marketing
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