Head of Propositions at giffgaff
Slough, United Kingdom
Head of Propositions
March 2015 to Present
July 2012 to March 2015
Proposition Manager - Mobile Broadband
October 2011 to July 2012
Product Manager - Messaging & Payment Services Operations
March 2009 to October 2011
Product Manager, BlackBerry Email Service
October 2008 to March 2009
October 2007 to September 2008
Potion PR & Marketing
July 2006 to September 2007
What company does Mark Entwistle work for?
Mark Entwistle works for giffgaff
What is Mark Entwistle's role at giffgaff?
Mark Entwistle is Head of Propositions
What industry does Mark Entwistle work in?
Mark Entwistle works in the Telecommunications industry.
I am a marketing professional with 7-years of experience in Product and Proposition Management within the mobile industry (including team management). I offer the proven ability to manage teams, develop strategies, identify requirements and work effectively with cross functional teams to deliver on my commitments. I am now keen to move into a new and challenging role, where my experience will enable me to make an immediate impact.Head of Propositions @ From March 2015 to Present (10 months) Product Manager @ giffgaff is an internet based mobile network which is built around an online community. Strong interaction with community members helps us to ensure that products are meeting their needs. Leading a team, I am responsible for the services product portfolio and strategy. I regularly present to the company (approx. 120) to get alignment behind new proposals. • Launched 4G on giffgaff, delivering significant incremental margin and improving member satisfaction scores. • Introduced data management initiatives such as Traffic Flow, video compression and tethering blocks, reducing peak data throughput by over 25%. • Developed and delivered multiple proposition updates, each contributing significant base and margin growth. (Includes tactical and strategic changes). • Delivered our launch handset product offering, including range, pricing, embedded settings, sales forecasts and gaining marketing spend from manufacturers. • Owner of Marketing technology backlog and member of the prioritisation panel. • Experienced in delivering online customer experience flows and 3rd party processes. • Improved launch execution by introducing an internal product planning portal, providing staff access to product planning and project status. • Certified scrum product owner. From July 2012 to March 2015 (2 years 9 months) Proposition Manager - Mobile Broadband @ Three are the fastest growing network in the UK and are currently the market leaders in Mobile Broadband and contract handset sales. Proposition Manager – Mobile Broadband (01.10.11 – 01.06.12) • Developed and delivered the Mobile Broadband proposition strategy for acquisition and retention channels. • Launched an exclusive Chromebook 3G data offer with Google. • Maximised market share and customer AMPU by using usage analytics, market insight and financial analysis to deliver solution driven propositions. • Reduced churn significantly by launching the Web Cube (a home broadband solution) onto the Three Network. • Created a base segmentation and churn propensity model to enable the targeted delivery of retention propositions. From October 2011 to July 2012 (10 months) Product Manager - Messaging & Payment Services Operations @ • Created and led the messaging product strategy for Three. • Consistently exceeded SMS and MMS margin targets & customer service levels. • Business lead on cross functional project to deliver £1.7M incremental SMS margin. • Lead a cross functional team to deliver £1M (annual) SMS wholesale business. • Business lead on SMSC and MMSC technical replacement projects. • Commercial Account Management for key 3rd party messaging aggregators. • Delivered inter-network financial agreements, new product developments and customer facing propositions. • Managed the technical integration of all 3rd party service providers (including related processes) to support a multi-million premium SMS revenue stream. • Managed promotions to the customer base in order to deliver a significant increase in MMS usage. From March 2009 to October 2011 (2 years 8 months) Product Manager, BlackBerry Email Service @ • Launched the BIS Blackberry Email service on Three • Supported a 100% growth in Email usage on Three • Managed a 3rd party supplier to deliver ‘Email on 3’ clients for old and new handsets. This included pre-launch handset testing and client approvals process. From October 2008 to March 2009 (6 months) PR Executive @ • Management of an external events agency and a budget to deliver a promotional event and nationwide competition. A ROI of 10:1 was achieved. • Management of internal PR communications including the delivery of promotional posters, the intranet and a weekly marketing newsletter • Creation and delivery of an end-to-end journalist handset loans process, ensuring that Three received maximum publicity for minimum investment. • Meeting with journalists regularly to represent Three. From October 2007 to September 2008 (1 year) Account Executive @ • Conducted specific and detailed market research to ensure relevant media channels were targeted. • Wrote press releases and managed all outsourced media services. • Primary responsibility for key client accounts. • Contributed to the brainstorming and strategic planning processes for new clients through PR, advertising and sponsorship. From July 2006 to September 2007 (1 year 3 months) Marketing Diploma, Marketing @ Chartered Institute of Marketing From 2008 to 2010 2.1 (Hons), Psychology @ University of Birmingham From 2003 to 2006 Mark Entwistle is skilled in: Messaging, Product Management, Mobile Broadband, Proposition Development, Mobile Marketing, Product Marketing, Mobile Devices, Digital Marketing, Cross-functional Team Leadership, Marketing, Mobile Technology, Product Development, Customer Insight, Management, Telecommunications
Extraversion (E), Sensing (S), Feeling (F), Judging (J)
1 year(s), 4 month(s)
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