Loren Simon’s passion for the customer, and data driven marketing has resulted in exponential growth in every company where he’s held Senior Marketing Roles. As a corporate strategist he solves complex business issues through thoughtful oversight and innovative problem solving. Loren has held digital marketing at Walmart, PopSugar and Provide Commerce He has led sizeable teams, partnered with data scientists and overseen large budgets across the digital marketing spectrum including Paid Search, Display, Email, Affiliates and SEO. His strategies and novel approaches for customer acquisition and retention have delivered significant revenues expansion. Before become a digital marketing leader, Loren spent 12 years at Mars & Co Consulting where he identified and helped implement strategies to drive profitable revenues streams at Fortune 50 clients around the world.

VP of Marketing @ • Leading efforts to grow website traffic for global women's lifestyle brand focused in commerce and content. From January 2015 to Present (1 year) Sr. Director of Online Marketing @ • Led all digital marketing channels: Paid Search, SEO, Email, Affiliates, Comparison Shops and Display. • Achieved total site traffic growth of 20%/year for three years in a row, delivered 4B+ visits in 2014. • Built and managed direct team of 20+ marketing associates; cross-functionally matrixed with 50+ engineers and data scientists in WalmartLabs. • Oversaw $200MM budget to drive both online and offline (store) sales. Developed innovative approaches to digital spend to maximize multi-channel ROI for Walmart. From March 2013 to January 2015 (1 year 11 months) Director of Online Marketing @ • Oversaw targeted marketing for Walmart.com, including email, display and direct mail. • Doubled email revenues to $500MM through new contact approach, segmentation based on customer behavior and personalization through emails triggered on purchases and site activity. Partnered with WalmartLabs to develop new email products based on machine learning of customer site behavior. From September 2011 to March 2013 (1 year 7 months) Director Retention Marketing and E-mail Operations @ • Led 15 person retention marketing operations team for execution of email marketing across the Provide Portfolio. • Developed segmentation, offer and communication strategy to improve customer retention during a time period of accelerated new customer growth in Shari's Berries business unit. Channel grew 8X in one year to $15MM. From May 2009 to September 2011 (2 years 5 months) Principal @ Independent consulting work in Brand Management and Competitive Analysis. From October 2008 to May 2009 (8 months) Director @ • Directed marketing, business development, project execution and employee hiring/development. • Recruited majority of new staff, growing to 12 full-time consultants during my tenure. • Rebuilt sales pipeline and client base, growing sales 50% from 2007 to 2008. From December 2007 to October 2008 (11 months) Project Manager @ • Served as primary point of contact for clients, working directly with C-level executives to deliver successful strategy engagements and deepen relationships. • Led large teams of consultants to identify, develop and implement key strategic recommendations. • Worked both domestically and internationally in Latin America, Asia and Europe. • Drove significant revenue growth: channel, portfolio, product and pricing strategies to craft profitable growth. From May 1996 to August 2007 (11 years 4 months) Engineer @ • Oversaw and administered commercial and technical matters relating to nuclear fuel procurement. From May 1995 to May 1996 (1 year 1 month)

MBA, Executive Program (SF) @ University of Pennsylvania - The Wharton School From 2006 to 2008 MS, Nuclear Engineering (w/1st year MBA courses) @ MIT From 1993 to 1995 BS, Nuclear Engineering @ Purdue University From 1989 to 1993 Loren Simon is skilled in: Business Strategy, Analytics, Competitive Analysis, E-commerce, Strategy, Product Management, Product Development, Start-ups, Cross-functional Team Leadership, Strategic Planning, Project Management, Management Consulting, CRM, Program Management, Retail