Senior Vice President, General Manager, Media, The New York Times, former Yahoo, Billboard, Conde Nast
Greater New York City Area
Director of Sales @ Ultigo Digital Start-up; Print to Internet E-commerce Functionality From 1999 to 2000 (1 year) New YorkMedia @ Marshall, Jaccoma, Mitchell Media Planning, Panasonic, Tourist Office of Spain, etc. From 1992 to 1993 (1 year) Greater New York City AreaExecutive Vice President, Chief of Consumer Strategy @ WebMD Built and executed strategies to grow...
Director of Sales @ Ultigo Digital Start-up; Print to Internet E-commerce Functionality From 1999 to 2000 (1 year) New YorkMedia @ Marshall, Jaccoma, Mitchell Media Planning, Panasonic, Tourist Office of Spain, etc. From 1992 to 1993 (1 year) Greater New York City AreaExecutive Vice President, Chief of Consumer Strategy @ WebMD Built and executed strategies to grow WebMD's business including contemporary consumer content and advertising experiences, distribution, and partnerships around digital health and well-being. Developed and launched new lifestyle-focused digital video and social media initiatives for the company. Oversaw social and video rfp processes, production teams, and social agencies and consultants. Built consumer strategy team and oversaw innovation and strategic opportunities for select large advertiser partnerships. From December 2014 to December 2015 (1 year 1 month) Greater New York City AreaAccount Manager @ People Magazine Salesperson From 1994 to 1996 (2 years) Greater New York City AreaVP, Digital @ Conde Nast Oversaw corporate digital strategy and sales, Integrating digital business into corporate structure and positioning company's digital presence to the industry. Oversaw training of print sales teams on digital media. Creating digital extensions of print and events businesses. Working with finance to create company-wide digital sales incentives, evaluated digital partnership opportunities From 2008 to June 2009 (1 year) Greater New York City AreaPublisher, Billboard, Billboard.com @ Billboard Ran Billboard Magazine, Billboard.com, Billboard Licensing, Events, Sponsorships. Successfully relaunched the Billboard Music Awards, and evolved the Women In Music platform from a small trade event to a consumer franchise, securing blue-chip sponsors like Target and Procter & Gamble. From March 2010 to March 2012 (2 years 1 month) Greater New York City AreaSVP, Chief Revenue Officer, Fairchild Fashion Group/WWD, WWD.com @ Conde Nast P&L, Digital, Print, Conferences/Summits, Events, Books, Sales and Revenue From June 2009 to January 2010 (8 months) Greater New York City AreaSenior Vice President, General Manager, Media, The New York Times @ The New York Times Lead core sales, operations and planning for The New York Times’s US and Global advertising organization, responsible for approximately half a billion dollars of ad revenue. I lead, support and oversee training and development of more than 200 highly successful sales, planning and operational team members around the world, ranging in seniority from Senior Vice Presidents and Publishers to coordinators. My teams are responsible for selling, innovating and executing around all New York Times products, including but not limited to media (digital direct and programmatic, print, audio, video, social, etc), events, experiences and conferences, branded content, strategic consulting and custom partnerships. I lead and execute change-management in support of constantly evolving market needs. Some recent accomplishments: Successful reorganization of entire advertising go-to-market structure via building new org workflows to support distinct and diverging business needs within advertising, from resource-intensive strategic brand partnerships to the more efficient, more automated transactional media selling. Additionally, I conceived of, gained company leadership support of and am responsible for revenue and profit for our first large scale New York Times newsroom-led consumer festival, The New York Times Food Festival, launched in New York City in October, 2019. Greater New York City AreaSenior Vice President, Advertising @ The New York Times Oversaw The New York Times advertising business for half of the US market and all international markets. Reported to COO and together with the sales and support teams, I built, sold and managed creative solutions for brands that span across digital, print, social, audio, live events, conferences, content creation, programming, marketing services and more. New YorkBusiness Lead, Women's Lifestyle @ Yahoo! Led business of all Yahoo Lifestyle Properties including Food, Health, Shine (Fashion & Beauty) and more. As a leader in the Media organization, I directly managed product, business and operational teams, content and verticals strategy, led roadmap prioritization and determined engineering resources. Worked closely with editorial teams to evolve digital content publishing and leadership of content verticals. Launched new Magazines product, one of the first fully responsive content platforms on the Web. I worked closely with advertising and brand clients to explain our products and launch new ones. Evaluated potential acquisitions and partnerships and managed P&Ls for lifestyle properties. From August 2012 to November 2014 (2 years 4 months) Greater Los Angeles AreaVP, Publisher Style.com @ Conde Nast P&L, Sales and Marketing for Style.com/Vogue.com and 9 other fashion and lifestyle websites (GQ.com, VanityFair.com, etc) From 2007 to 2008 (1 year) Greater New York City AreaExecutive Director/Corporate Sales Director @ Conde Nast Ran Corporate Sales, Oversaw sales team and negotiated corporate contracts for largest advertisers. Helped launch and sell Fashion Rocks, Movies Rock, Conde Nast's first/largest branded entertainment events. From 2000 to 2007 (7 years) New YorkAdvertising Director, W Magazine, Jane Magazine @ Conde Nast Oversaw national and international sales teams; helped launch Jane Magazine as one of the magazine's first employees. From January 1996 to December 1999 (4 years) Greater New York City Area
Ultigo
Director of Sales
1999 to 2000
New York
Marshall, Jaccoma, Mitchell
Media
1992 to 1993
Greater New York City Area
WebMD
Executive Vice President, Chief of Consumer Strategy
December 2014 to December 2015
Greater New York City Area
People Magazine
Account Manager
1994 to 1996
Greater New York City Area
Conde Nast
VP, Digital
2008 to June 2009
Greater New York City Area
Billboard
Publisher, Billboard, Billboard.com
March 2010 to March 2012
Greater New York City Area
Conde Nast
SVP, Chief Revenue Officer, Fairchild Fashion Group/WWD, WWD.com
June 2009 to January 2010
Greater New York City Area
The New York Times
Senior Vice President, General Manager, Media, The New York Times
Greater New York City Area
The New York Times
Senior Vice President, Advertising
New York
Yahoo!
Business Lead, Women's Lifestyle
August 2012 to November 2014
Greater Los Angeles Area
Conde Nast
VP, Publisher Style.com
2007 to 2008
Greater New York City Area
Conde Nast
Executive Director/Corporate Sales Director
2000 to 2007
New York
Conde Nast
Advertising Director, W Magazine, Jane Magazine
January 1996 to December 1999
Greater New York City Area
What company does Lisa Howard work for?
Lisa Howard works for Ultigo
What is Lisa Howard's role at Ultigo?
Lisa Howard is Director of Sales
What industry does Lisa Howard work in?
Lisa Howard works in the Newspapers industry.
Who are Lisa Howard's colleagues?
Lisa Howard's colleagues are Samuel Fonseca, Melodie Hagspiel, Jamal Jordan, Mollie Leinson, Shelly Seroussi, Juan Elosua, Keith McKellar, Lindsay Goddard, Carron White, and Elisabeth Goodridge
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