Marketing Manager @ Douglas Scott Legal Recruitment act for legal professionals at all levels, across practically every conceivable practice area – whilst supporting the HR professionals, Practice Managers, Partners and business leaders with responsibility for hiring that talent. Our client base is as diverse as our 60-strong team and includes many Legal 500, UK200, Top 100, Magic Circle and Chambers rated law firms – as well as a myriad of local, regional, national and international practices and in-house legal departments. Headquartered in Manchester, with an established regional presence in London, Liverpool, Birmingham, Liverpool and Leeds – we have specialist teams covering Costs, Key Accounts, Legal IT, Locum, Legal Support, Insurance, In-house and International – together aiming to deliver the industry’s most effective, talked about and recommended recruitment experience. We are the only specialist legal recruitment consultancy with ISO9001:2008 Quality Management System accreditation and are particularly proud to have been awarded Investors in People, Gold. Oh, did we mention we’re also multi-award winning too? From September 2014 to Present (1 year 3 months) Manchester, United KingdomMarketing Comms Exec @ BRAND - Ensure all marketing communications are consistent, resonate with the target group, and support the brand position - Manage delivery of customer service excellence within the customer journey, using on-going internal and external feedback mechanisms to shape decisions - Direct and deliver customer contact strategy that reinforces the brand position - Management and execution of internal marketing strategy RESEARCH - Plan and deliver market research and customer feedback to improve the customer experience. - Use feedback to drive initiatives for improvement throughout the business CONTENT MARKETING - Delivery of content (copywriting, infographics) for use across defined channels DOCUMENTATION - Delivery of relevant and value-generating customer communications strategy to build brand awareness and aide retention rates - Manage all customer documentation to ensure that it meets the needs of the customer, supports the sales process, is compliant and supports the brand. - Design, build and deliver trigger based emails Innovation ‘coach’: - Lead idea-generation workshops with staff to address internal problems, and make improvements to the way the business operates From July 2009 to September 2014 (5 years 3 months) Head of UK Marketing @ - Co-ordination of marketing activity - Research & evaluation of new marketing opportunities across the UK Investment Management market - Contributing to design & content of marketing literature including website - Composition & design of targeted email campaigns to different segments of database - Production of sales aids for use by sales team/Fund Managers - Responsibility for integrated marketing communications & branding - Establishing relationships with marketing departments of key distribution partners - Production of literature/presentations for proposals & pitch documents - Organisation of local and national roadshows and events - Management of CRM database - Analysis and consolidation of market data for use in internal & external marketing aids - Creation & management of monthly Work In Progress report for use by sales team & directors - Validating accuracy of all fund literature prior to distribution - Liaising with media contacts & third party suppliers (web designers, printers, advertising & PR agencies) - Development & ownership of internal marketing programme From July 2006 to July 2009 (3 years 1 month)

Master's degree, Marketing @ Liverpool John Moores University From 2004 to 2007 Bachelor's degree, Communication and Media Studies with Writing @ Edge Hill University From 2000 to 2003 Laura (Halton) is skilled in: Direct Marketing, Email Marketing, Online Marketing, Social Media Marketing, Online Advertising, Campaign Management, Internal Communications, Marketing Communications, Corporate Communications, CRM, Marketing, Integrated Marketing, Advertising, Strategy, Management, Marketing Strategy