Online Trading Coordinator @ From September 2015 to Present (4 months) London, United KingdomEcommerce Merchandiser @ •Visual merchandising product categories on the Missguided website both in an appealing and logical manner to maximise sales and promote slow selling lines using Magento. •Checking sales reports daily and weekly to see how the website is trading vs target, vs last week and vs last year. •Regularly looking at top sellers and slow sellers and looking into why it has/hasn’t sold well; whether it’s the price, style, colour, print or it has been pushed on social media or marketing channel. •Attending regular buying meetings to discuss new intake, repeats, top sellers and slow sellers. •Selecting products and trends to push on social media, PPC and PLA. •Liaising with the SEO team to discuss how to improve our ranking on Google for certain search terms and how we can target these by creating categories or amending copy on the site. •Compiling competitor research for trends, promotions, average price, product range. •Coming up with ideas for promotions to maximise sales and boost slow sellers •Discussing re-shoot ideas, styling and model choices with the stylists and photography team to improve and generate sales. •Creating a demand pack for the buyers and stock merchandisers using Google Analytics and Tealeaf to show products that have high and low conversion rate, high and low views, top onsite search terms and top viewed out of stock products. •Deciding what categories/trends/promotions to push on the homepage, landing pages and email and then brief in the creative and email teams. •Using Monetate to add badges to products, i.e. ‘We Love’ •Selecting products to appear on the homepage product carousel using Monetate. •Ensuring the Missguided site is user-friendly and constantly updated with the latest technology by working with the website developers and designers. •Delegating work to my Web Administrators, making sure they are working to their best ability and training them in areas they are unsure of to create a smooth working environment in the trading team. From March 2015 to September 2015 (7 months) Manchester, United KingdomAssistant E-Commerce Merchandiser @ Product descriptions Tracking samples Merchandising of the website Stock control Putting together key trends and products for social media Assisting the Merchandisers From July 2013 to March 2015 (1 year 9 months) E-Commerce Assistant @ Dealing with online purchases Liaising with customers Designing banners and content for website Managing online content- product descriptions(SEO knowledge), photographing stock From August 2012 to July 2013 (1 year) Stockport, United KingdomAdmin @ Counting tills- Trusted with large amounts of money Daily admin paperwork Checking the CCTV Helping with the morning deliveries General office duties From October 2010 to August 2012 (1 year 11 months) Press & Marketing Assistant- Internship @ Controlling Twitter account Writing press releases Writing pieces of information for the Harvey Nichols website, as well as various other publications Helping organise events From March 2011 to August 2011 (6 months) Manchester, United KingdomDigital Marketing and Events Assistant- Internship @ Planning retail and speaking events Liaising with clients and potential clients In charge of the guest list for private events Social networking- Facebook, Tumblr Managing events for clients From June 2010 to August 2011 (1 year 3 months) Manchester, United KingdomShowroom Assistant- Internship @ Liaising with clients Social networking- Twitter, Facebook Organising the samples- Visual merchandising Merchandising From January 2011 to March 2011 (3 months) Manchester, United KingdomCashier/Customer Service @ From October 2007 to January 2011 (3 years 4 months) Bolton, United Kingdom

BA (hons), Fashion Promotion @ University of Central Lancashire From 2008 to 2012 BTEC National Diploma, Art & Design @ Bury College From 2006 to 2008 GCSE @ Little Lever School Specialist Language College From 2001 to 2006 Katie Downs is skilled in: Microsoft Word, Photoshop, Illustrator, InDesign, Microsoft Excel, Fashion, Marketing, Facebook, Press Releases, Social Media, Digital Marketing, Retail, Styling, E-commerce, Social Networking