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Karen Choy

Sr. Account Manager @ AdLux

Director, Digital Media at Upgrow

United States

Ranked #1,353 out of 27,060 for Sr. Account Manager in United States

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Karen Choy's Email Addresses & Phone Numbers

Karen Choy's Work Experience

AdLux

Sr. Account Manager

December 2012 to June 2013

San Francisco, CA

AdLux

Ad Operations/ Campaign Manager

April 2012 to December 2012

San Francisco

Upgrow

Director Of Digital Media

Karen Choy's Education

University of California, Davis

Bachelor of Arts, Sociology; Organizational Studies, Technocultural Studies

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Karen Choy's Estimated Salary Range

About Karen Choy's Current Company

AdLux

Provide strategic optimization and oversee client-facing management of all U.S. based accounts.Work alongside global sales efforts in the launch and servicing of prospecting and qualifying clientele. Present account reviews, post-analysis, and case studies to agencies and direct advertisers. Create and present RFPs. Maintain relationships with global agency partners. Leverage our account operations in Australia and our global...

Frequently Asked Questions about Karen Choy

What company does Karen Choy work for?

Karen Choy works for AdLux


What is Karen Choy's role at AdLux?

Karen Choy is Sr. Account Manager


What is Karen Choy's personal email address?

Karen Choy's personal email address is k****[email protected]


What is Karen Choy's business email address?

Karen Choy's business email addresses are not available


What is Karen Choy's Phone Number?

Karen Choy's phone (***) ***-*233


What industry does Karen Choy work in?

Karen Choy works in the Marketing and Advertising industry.


About Karen Choy

📖 Summary

Sr. Account Manager @ AdLux Provide strategic optimization and oversee client-facing management of all U.S. based accounts.Work alongside global sales efforts in the launch and servicing of prospecting and qualifying clientele. Present account reviews, post-analysis, and case studies to agencies and direct advertisers. Create and present RFPs. Maintain relationships with global agency partners. Leverage our account operations in Australia and our global sales teams to ensure cohesive search and display communication and performance approach. Work in conjunction with our media buying team, affiliate marketing management, and display advertising teams to provide a customized solution for each individual advertiser. Drive strategy influenced by analytics and reporting to identify opportunities, measure efficiency, grow profitability and ROI. Lead account operations team meetings. From December 2012 to June 2013 (7 months) San Francisco, CAAd Operations/ Campaign Manager @ AdLux Planning, launch and optimization of PPC programs across our search network. Advise and manage accounts across multiple global regions with significant budgets. Deep data analysis and review of campaign performance objectives. Evaluate and implement new performance marketing channels with guidance from media buying team. Conduct keyword analysis, industry research, and review of 3rd party analytics to determine effective ad copy and campaign strategy. Develop and constantly test keywords, ad creatives, landing pages, account pacing, and bid management around conversion focused and traffic based accounts. Provide custom reporting: ad hoc, weekly, monthly, post-analysis. Participate in sales efforts through trade shows, lead nurturing, maintaining partner relationships, and creation of marketing collateral. From April 2012 to December 2012 (9 months) San FranciscoDirector Of Digital Media @ Upgrow Corporate SEM Manager @ Hornblower Cruises & Events Oversee corporate paid media programs and SEO efforts for Hornblower's family of companies. Lead digital strategy across concessions through the National Park Service and ports across the US.Integrate analytics and attribution across all digital marketing channels such as paid search, organic, email, display, and social.Work with editorial and marketing support to optimize on-site and off-site content creation. From August 2015 to September 2016 (1 year 2 months) San Francisco, CAAccount Supervisor @ Geary LSF Provide oversight and support on success of clients' digital marketing business objectives and growth. Lead client presentations.Develop account services team of Analysts, Account Execs, and Senior Account Managers.Client portfolio includes PPC and SEO enterprise software, technology, e-tailers, and telecomm to list a few.Plan, evaluate, and improve the efficiency of business processes and procedures.Work closely with HR in staffing, interviewing, hiring, and growing the client management and strategy team. From August 2014 to July 2015 (1 year) San Francisco, CAAccount Manager @ Metric Theory Managed digital marketing strategy and implementation across a diverse portfolio of clients in verticals such as retail, real estate, finance, pet care, health, tele communication, and technology. Marketing channel management includes paid search, social media, consumer shopping engines, 3rd party display network and partners. Provide oversight, training, and support to client service team members. Responsible for on boarding clients, leading presentations, strategy building, defining appropriate benchmarks, execution of media and account optimizations, manage client relationship, prepare and present reviews and renewal packages, and successfully meet client expectations and performance objectives through length of relationship. From July 2013 to August 2014 (1 year 2 months) San Francisco, CASearch Marketing Analyst @ IBM (Enterprise Marketing Management) Provide client-facing SEM and SEO management and support for multiple clients with large-scale ad spend across multiple verticals including: retail, lead generation, B2C and B2B retail sites.• Deliver weekly and monthly reports based on defined client KPIs and company objectives, while working with external marketing teams and agencies. • Developed and presented the agency’s main Ecommerce and Lead Generation report templates. • Properly execute agency Best Practices in all areas of SEM including account build out and taxonomy, keyword research, competitive analysis, bid management, ad text creation and testing, and other PPC related services required to continuously optimize client accounts across all major search engines and content networks. • Perform detailed SEO and SEM assessments for customers, providing them with multi-level visibility into their customer lifecycle. • Perform A/B ad text tests, multivariate tests, landing page tests. • Design new ad creatives and email layouts for client proposals. • Report directly to the Director of Digital Marketing Services within IBM Enterprise Marketing Management group. From March 2010 to March 2012 (2 years 1 month) Digital Marketing @ Hawaii Pacific Health Lead all digital marketing efforts for HPH brand and four major hospital facilities across the Hawaiian Islands (Straub Medical Center, Kapiolani Medical Center for Women and Children, Pali Momi Medical Center, and Wilcox Medical Center). Oversee digital marketing team and vendors in charge of website management, search marketing, paid social advertising, email marketing, marketing automation, search engine optimization, content creation, display advertising, and marketing analytics. From September 2018 to March 2020 (1 year 7 months) Hawaiian IslandsDigital Marketing Consultant @ RedHouse Metrics RedHouse Metrics provides digital marketing strategy and PPC services. RHM helps businesses reach their goals, exceed benchmarks, and grow their bottom line. With client experience spanning across a wide range of B2B and B2C verticals, our approach and strategy is unique to each individual client's products and services. Leveraging industry knowledge, best practices, and the latest technology RHM delivers strong result and the highest quality of PPC management. From 2015 to 2019 (4 years) Senior Digital Marketing Manager @ Hornblower Cruises & Events Brought search marketing and all digital efforts in-house. Built and oversaw the corporate digital marketing team that lead all digital initiatives across 8 port locations and 3 national parks responsible for Paid Media (display advertising, paid search, paid social), SEO, Website Management, Content Marketing, Social Media, Web Analytics, and reporting across all marketing channels. From September 2016 to September 2018 (2 years 1 month) San Francisco, CADigital Marketing Consultant @ RHUB Communications Inc Managed all online marketing campaigns with the primary focus on initiatives to drive new visitor traffic and to obtain inbound links. • Oversaw redesign of new website • Google Ads campaign management• Optimized on-page SEO and developed link building tactics• Lead email marketing efforts resulting in decreased readership bounce rate• Content creation and copywriting for email, blog, and website• Developed social media marketing plan which included blogging, social networking, and other tactics focused on building online presence• Managed international freelancers and contractors From July 2009 to December 2009 (6 months)


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In a nutshell

Karen Choy's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Karen Choy's Willingness to Change Jobs

Unlikely

Likely

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