GetJosh.com - [email protected] - HIGH GROWTH - TURNAROUNDS - STARTUPS
Innovative, high‐energy marketing & product leader with demonstrated successes in marketing software, internet, high‐tech, and consumer goods at the VP and C‐levels. Strengths in creating and managing high growth scenarios and change for startups and turnarounds. Confirmed expertise in branding, digital marketing /direct marketing, using
GetJosh.com - [email protected] - HIGH GROWTH - TURNAROUNDS - STARTUPS
Innovative, high‐energy marketing & product leader with demonstrated successes in marketing software, internet, high‐tech, and consumer goods at the VP and C‐levels. Strengths in creating and managing high growth scenarios and change for startups and turnarounds. Confirmed expertise in branding, digital marketing /direct marketing, using technology to systematize and analyze customer acquisition, lifetime value, and repeat purchasing. Known for creating, mentoring, and scaling great teams. Inc. 500 list 3 consecutive years.
Managed multiple marketing channels, with multiple locations internationally. Increased sales an average of over 80% annually for three companies. Excels in both B2B & B2C worlds. Proven financial success in all aspects of marketing, digital and direct. Successfully established and drove new channel creation and new product development for several companies. Consulting clients have included Intel, Intuit, Body Shop, Meridian Entertainment, M. Lahart & Co, among others.
► Branding & Positioning
► Digital Marketing
► Marketing Analytics
► Lead Generation
► Marketing Communications / PR
► Multi-Channel Retailing & Ecommerce
► Content Management
► Scaling High Growth Organizations
► Marketing Technology Strategies
► Competitive Differentiation Strategy
► Startups, Turnarounds, Spinoffs
► Strategic Partnerships
► Ecommerce Merchandising (multiple categories)
► Cross Platform & Mobile Product Strategies
► Direct & Database Marketing
Common Misspelling: Joss Leichtung, John Leichtung, Joseph Leichtung, Jack Leichtung, Liechtung, Lieghtung, Lichtung, Leighton, Leightung Liechtung, Licktung, Lightung, Lishtung, Leishtung, Lieschtung, Leichtman, Leichman, Liechtun, Lichtun, Leichtun
► Change Management & Leadership
► Catalog Marketing & Circ.
► Advertising Campaign Strategy
► Marketing Strategy & Marketing Plans
► Consumer & B2B
Chief Marketing Officer @ Responsible for complete overhaul/upgrade of all marketing, positioning, branding, and ecommerce for 13 different brands over the next few years. From October 2014 to Present (1 year 1 month) Greater Seattle AreaConsultant @ Part-time consulting on various topic including business model, merchandising, and marketing. From August 2013 to September 2014 (1 year 2 months) Bellevue, WAConsultant @ Full-time consultant for a hi-tech top 5 client. First, led a team responsible for crafting a major new cloud product and its marketing strategy, followed by a division turnaround analysis and recommendation, and an internet of things (iot) strategy for its API business. From January 2013 to September 2014 (1 year 9 months) Greater Seattle AreaChief Marketing Officer @ Recruited for the CMO spot at EquaShip for my abilty to strategize and execute marketing and partnership strategies for startups and turnarounds. EquaShip disrupted the parcel shipping business by providing less expensive parcel delivery to small and medium‐sized ecommerce
retailers. As CMO, lead marketing, customer service, customer support, sales, ecommerce software partnership development, and operations.
—► Developed innovative business model that co-opts ecommerce software vendors and drop-off locations to sell their own customers.
—► Developed EquaShip's brand identity, and corporate positioning to be in stark contrast with UPS & FedEx, highlighting competitors’ pricing inequities and insurance policies.
—► Created specifications for operations systems, KPI’s, marketing and CRM systems, evaluated and chose vendors, onboarded and customized systems.
—► Created operational procedures, hired and trained team of 5 directors, and 17 indirect reports.
—► Created innovative user interface for track and trace info that leap-frogged current offerings.
—► Co-developed EquaShip website UX, and integrated product design requirements into operational procedures.
—► Executed entire marketing and operational budget and forecast.
—► Contracted over 200 mail and parcel centers to be drop-off locations in 60 days.
—► Obtained API connections to over 30 large ecommerce platforms by launch.
—► Directed launch of service and support knowledge bases. From December 2010 to December 2012 (2 years 1 month) Seattle, WashigtonDigital & Direct Marketing & Branding Consulting- CEO @ Marketing consulting for online marketing strategy and implementation. Clients included
MLaHart.com, D. Communications, David King Fitness, Meridian Entertainment, and others.
—► Renamed & rebranded D. Communications service business. Created online marketing strategy, identified landing pages, and created new online sales channel.
—► Identified and resolved search invisibility issues for M. LaHart on Amazon.com for holiday season. All products now searchable under broad and narrow search terms. Identified new landing page opportunities to expand marketability significantly. From January 2010 to December 2010 (1 year) VP Marketing & Managing Director @ Startup entertainment talent development and management company. Created strategy and
drove all marketing, websites, inquiry generation, event management, sales, and ops execution.
—► Setup marketing and sales processes, trained staff, and administered NetSuite CRM / ERP system for all marketing and accounting. System managed 25,000 calls, 14,000 appointments, and 100+ events annually, while providing detailed analysis to create action plans for sales and marketing.
—► INCREASED new LEAD GENERATION RATE by 500%. Shifted acquisition channel from less than 10% online to over 95% within 3 months.
—► Developed new partnerships for inquiry generation that increased visibility and credibility. Resulted in the highest conversion rate of any lead source nationally.
—► Gave over 150 hour and a half long presentations to over 10,000 people. From June 2004 to December 2009 (5 years 7 months) Vice President Marketing @ Hired to turnaround, create, and execute a high growth strategy for the $20 million B‐to‐B and
consumer ecommerce marketer of electronic components and computer products. Reported to
the President and managed Ecommerce, Product Management, Catalog Circulation, Marketing,
Creative, List Management, Customer Service, Inside Sales, and Technical Support.
—►Led a complete revamp of the website search, navigation, and design, improving conversion rates and increasing online sales by 15% in 12 months.
—► Selected and implemented CRM systems to improve customer contact strategy and increase sales, refine sales process, control costs, and reducing tech support abandon call rates 25%.
—► CUT CIRCULATION 35% with VIRTUALLY NO DECREASE IN SALES through use of refined list segmentation techniques.
—► Reorganized merchandising to add 5x MORE NEW PRODUCTS than the previous year. From September 2001 to September 2003 (2 years 1 month) Marketing Consultant @ Consultation to capitalize on hyper-growth Internet and multi-channel marketing opportunities. Client list included The Body Shop, Intuit, PostOffice.com, Herrington Catalog, Lizell, nextMonet.com, and others.
—► Designed and led creation of Intuit’s groundbreaking PayrollTaxRelief.com website application supporting new customer acquisition for Intuit’s Payroll.com.
—► Created and developed PayMission.com, and Postoffice.com to provide consumers privacy control, and compensate them for receiving targeted marketing. From 1998 to 2001 (3 years) Consultant @ Created a consumer catalog channel for NextMonet.com REDUCING CUSTOMER ACQUISITION COST 75%. Created & executed circulation plan, directed art selection, contracted creative, wrote copy, negotiated printing, etc… From 2000 to 2000 (less than a year) V.P. General Manager, Education Division @ From 1994 to 1997 (3 years) Greater Chicago AreaPresident, Direct Marketing Division @ Developed plan to bring Dell like mass customization and direct marketing to MicroAge. From 1994 to 1994 (less than a year) Phoenix, Arizona AreaV.P. Marketing @ Recruited to turn around the unprofitable consumer direct marketing operation and help increase retail channel sales. Reported to the President. Full management responsibility for San Mateo facility and all direct marketing corporate-wide including Circulation, Merchandising, Creative, List Management, Customer Service, MIS, Tech Support, and Electronic Distribution for the $100+ million business.
—► Increased overall sales 27%, and profitability by 4.2 percentage points. First catalog performed 30% over plan and won a “Best in Catalogs Gold Award”.
—► Created the affiliated label publishing channel that reduced reliance on internal product development’s success, added 10% to corporate sales, and became the reason the company was acquired twice in 2 years.
—► Increased co-op advertising 300% in one year, while only adding 25% more pages.
—► Repositioned catalog brand message, increased merchandise assortment and new product additions, and refined circulation models.
—► Drove 38% of registered software retail sales using direct mail and space ads.
—► Brought creative in-house and achieved nearly double the marketing page production at the same cost as outside creative. From January 1991 to December 1993 (3 years) San Francisco Bay AreaSenior VP Direct Marketing @ From January 1991 to December 1993 (3 years) San Francisco Bay AreaVP Marketing @ Turned around this software direct marketing company within 18 months. Previously, company had lost $2MM on $3MM in annual sales. Reported to the CEO and managed Circulation, Marketing, Creative, Merchandising, List Management, Purchasing, Print Buying, and Co-op Advertising Departments.
—► Quadrupled sales to over $17 million in just 18 months, and increased gross margin to 70%+.
—► Designed corporate strategy, restructured the organization, negotiated new business terms with suppliers and paid off old debt, thereby restoring credibility and healing damaged relationships. Repositioned brand and re-merchandised catalog. From January 1989 to December 1991 (3 years) Santa Cruz, CaliforniaMarketing Consultant @ Created and helped market catalog industry-wide programs. Responsible for concept, marketing, sales, marketing communications, implementation, marketing materials, and training.
—► Successfully marketed the catalog industry’s package volume to FedEx who funded programs resulting in $150MM in FedEx volume, and instilling “everything overnight” consumer delivery expectations.
—► Created first catalog industry-wide affinity credit card program for Society (KeyCorp). Achieved 120% of catalog sign-up goal with brands such as Williams-Sonoma, Pfaltzgraff, Wine Enthusiast, etc... From 1989 to 1989 (less than a year) Boca Raton, FloridaVP MARKETING, President @ Increased sales from $3MM to $17MM in 5 years for this high growth consumer tool catalog company. Listed on Inc. 500 List of Fastest Growing Companies three consecutive years.
—► Conceived, developed, and created an 8MM name cooperative database which expanded the company’s list universe by 20% and generated a $250M + profit.
—► Negotiated and executed $1MM multimedia ad campaign for Chevrolet in the Workshops Catalog, netting $500M profit. From 1983 to 1988 (5 years) Cleveland/Akron, Ohio Area
Josh Leichtung is skilled in: Direct Marketing, Lead Generation, Online Marketing, Email Marketing, E-commerce, Digital Marketing, Strategic Partnerships, Strategy, Product Marketing, Online Advertising, Marketing Strategy, CRM, B2B, Start-ups, Marketing Communications, Advertising, Management, Brand Development, Copywriting, Multi-channel Marketing, Marketing Management, Marketing, Social Media Marketing, SaaS, Direct Mail, Catalogs, SEM, Change Management, Budgets, Executive Management, Executive Development, Customer Acquisition, Pricing Strategy, NetSuite, Shipping, PPC, Digital Marketing..., Merchandising, Creative Direction, Operations Management, Catalog Management, Catalog Marketing, Mobile Marketing, High growth Strategies, Merchandising Strategy, Budget Management, Online Branding, Leadership, Product Management