Marketing & Public Relations Professional
New York, New York
16 Handles
Field Marketing Coordinator
March 2014 to January 2015
Greater New York City Area
16 Handles
Store Manager
February 2013 to January 2014
Golden Lamb Productions
Production Assistant
2008 to 2013
Albany, New York Area
C. Wonder
Sales/Visual Merchandiser
October 2011 to December 2012
Greater New York City Area
Theory
Public Relations Intern
January 2012 to May 2012
Greater New York City Area
Forever 21
Visual Merchandiser
June 2009 to December 2011
Albany, New York Area
Razor & Tie
Public Relations Intern
January 2011 to May 2011
Greater New York City Area
After a year working at the store level as a general store manager, I took on the role of Field Marketing Coordinator for all 42 locations. I: • Coordinated marketing plans that were store and market specific • Traveled to all 42 locations on field visits to assist in the implementation of marketing plans -Analyzed results to... After a year working at the store level as a general store manager, I took on the role of Field Marketing Coordinator for all 42 locations. I: • Coordinated marketing plans that were store and market specific • Traveled to all 42 locations on field visits to assist in the implementation of marketing plans -Analyzed results to share with franchisees on monthly calls -Interacted and worked with each store's Team Members and GMs -Kept open lines of communication with stores -Merchandised the stores to ensure maximum placement of marketing materials -Created holiday themed displays for stores • Helped grow sales through local store marketing tactics: -Soul Cycle partnership, New York Lizards meet & greet, seasonal in-store festivals, fundraising with local schools and non profits, promotions, contests, etc. • Assisted in the launch of new products with sampling, street teams, and events -Collected valuable guest feedback -Spent time learning about each market • Project Managed: -VIP Tent activation at The Global Citizen Festival in Central Park -Partnership with the Susan G Komen Breast Cancer Walk in Central Park -Partnership with Tastes NYC event in Gansevoort Square • Worked with a variety of local businesses partnering together for successful LSM campaigns • Managed new store grand openings -Worked with vendors and franchisees to develop an organized and time efficient GO plan -Created detailed schedule for the day of • Assisted with our Brand Ambassador Program -Attended monthly meetings to discuss events hosted -Traveled to BA events monthly
What company does Jessica Haynor work for?
Jessica Haynor works for 16 Handles
What is Jessica Haynor's role at 16 Handles?
Jessica Haynor is Field Marketing Coordinator
What industry does Jessica Haynor work in?
Jessica Haynor works in the Marketing and Advertising industry.
Who are Jessica Haynor's colleagues?
Jessica Haynor's colleagues are Solomon Choi, Patricia Als, Greg LaFauci, and Alex Choi
📖 Summary
I am enthusiastic, outgoing, and resourceful, with a professional background in marketing and public relations. I offer an old-fashioned work ethic and excellent prioritization abilities developed through balancing of rigorous academic and employment objectives throughout high school and college years. I am professionally committed and responsible and able to adapt easily to new situations. I can successfully handle a wide range of functions using a combination of creative, organizational, and interpersonal skills. I am currently living in NYC actively seeking my next career opportunity.Field Marketing Coordinator @ After a year working at the store level as a general store manager, I took on the role of Field Marketing Coordinator for all 42 locations. I: • Coordinated marketing plans that were store and market specific • Traveled to all 42 locations on field visits to assist in the implementation of marketing plans -Analyzed results to share with franchisees on monthly calls -Interacted and worked with each store's Team Members and GMs -Kept open lines of communication with stores -Merchandised the stores to ensure maximum placement of marketing materials -Created holiday themed displays for stores • Helped grow sales through local store marketing tactics: -Soul Cycle partnership, New York Lizards meet & greet, seasonal in-store festivals, fundraising with local schools and non profits, promotions, contests, etc. • Assisted in the launch of new products with sampling, street teams, and events -Collected valuable guest feedback -Spent time learning about each market • Project Managed: -VIP Tent activation at The Global Citizen Festival in Central Park -Partnership with the Susan G Komen Breast Cancer Walk in Central Park -Partnership with Tastes NYC event in Gansevoort Square • Worked with a variety of local businesses partnering together for successful LSM campaigns • Managed new store grand openings -Worked with vendors and franchisees to develop an organized and time efficient GO plan -Created detailed schedule for the day of • Assisted with our Brand Ambassador Program -Attended monthly meetings to discuss events hosted -Traveled to BA events monthly From March 2014 to January 2015 (11 months) Greater New York City AreaStore Manager @ After training in SoHo, I assisted with the launch of this lively NYC-based frozen yogurt retail franchise in Upstate New York. Responsible for: • Interacting with guests to create a memorable and unique experience through our guiding principles -HANDLE: Helpful, Authentic, Neat, Dedicated, Lasting Impression, Enthusiastic • Hiring, training, and supervising Team Members to ensure effective job performance -Training all Team Members up to company standards • Maintaining product inventory and placing orders -Keeping open lines of communication with all vendors • Created marketing collateral for local store marketing initiatives -Birthday parties, fundraisers, festivals • Led the planning of promotional events both in-store and on location -Catering, sporting events, concerts, local school events, local business partnerships, contests • Weekly schedule creation and follow through with Team Members • Handled the weekly accounting including deposits • Resolving guest issues through company policy -LAST: Listen, Apologize, Solve, Thank • Updating our social media channels with relevant information From February 2013 to January 2014 (1 year) Production Assistant @ Golden Lamb Productions is a video and multi-media production company based out of upstate New York. My father, Dow Haynor, is founder and CEO. With increasing responsibilities over the years, I: • Assisted with set up on location shoots across the country -Set up/Take down -Taking photos -Running errands for crew/talent • Prepared talent for interviews -Mic set up -Light make-up • Helped coordinate logistics for shoots for television shows, commercials and live events • Edited projects utilizing Final Cut Pro • Created newsletters and stayed on top of content for multiple social media channels From 2008 to 2013 (5 years) Albany, New York AreaSales/Visual Merchandiser @ On October 18, 2011 C. Wonder opened the doors to its first flagship in SoHo, where a world of charming products and delightful surprises awaited the women of New York. After extensive product and service training, I was: • Knowledgable about our products and services • Engaged with guests to create an enjoyable experience • Maintained organized displays with stocked product • Trained on a mobile POS system which was used anywhere in the store to cash out guests • Worked closely with corporate to ensure marketing and advertising channels were reaching the store’s target demographic -Worked several launch party events • Acted as part of a street team to promote the store around SoHo passing out coupons • Frequently worked directly with owner Chris Burch • Occasionally helped out at Monika Chiang in SoHo -Assisted with in-store events From October 2011 to December 2012 (1 year 3 months) Greater New York City AreaPublic Relations Intern @ Founded in 1997, Theory specializes in contemporary fashion for modern men and women who want to feel comfortable and sexy in modern clothing. During my internship, I: • Found and filed press for Theory, Theyskens Theory, and Helmut Lang • Proofed press releases • Worked fashion shows and press events for the Spring line • Pulled looks for shoots and celebrity appearances • Kept closets organized as new collections arrived • Ran errands and answered phones From January 2012 to May 2012 (5 months) Greater New York City AreaVisual Merchandiser @ Forever21 is the go-to retail chain for the most current fashion styles at affordable prices. As a Visual Merchandiser, I: • Maintained an organized and stocked sales floor • Styled and dressed mannequins • Created displays based on company directive • Offered friendly and helpful guest service • Pulled looks for guests From June 2009 to December 2011 (2 years 7 months) Albany, New York AreaPublic Relations Intern @ Razor & Tie is a NYC-based independent record label. As a public relations intern, I: • Assisted in writing and proofing press releases • Brainstormed ideas for artist fan packs • Experienced everything that goes into a music video release • Ran errands, answered phones, responded to emails From January 2011 to May 2011 (5 months) Greater New York City AreaBachelor of Science (B.S.), Advertising and Marketing Communications @ Fashion Institute of Technology From 2011 to 2012 Associate's degree, Marketing @ Hudson Valley Community College Jessica Haynor is skilled in: Marketing, Operations Management, Hiring Employees, Creative Problem Solving, Leadership Development, Team Building, Communication Skills, Public Relations, Administrative..., Production Assistance, Customer Service, Sales, Management, Freelance Writing, Hardwork, Always Punctual, Loyalty Programs, Apparel, Retail Sales, Hiring, Field Marketing, Social Media, Press Releases
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 7 month(s)
Unlikely
Likely
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