Emmanuelle Zerbib Boutata's Email Addresses & Phone Numbers

📖 Summary

I love challenges, fast pace changing environements and new experiences. I have over 15 years of experience in senior and management roles working for a large range of companies, from start-ups to multinational groups in various industries. After handling the marketing direction of Columbia Records in France, partnering in a online media start up in Dubai, heading Digital at EMI Music, I joined Orange Group in Jordan to develop Digital and Premium Services including broadband (mobile and fixed), mobile applications and stores, TV, VoIP, vocal portal etc.. Now I am back in Paris looking for my next opportunity! I hold an Executive MBA from HEC Paris Specialties: *Extensive marketing experience spanning the field of Media, Telecom and Digital *Operational Marketing *Management and Change Management *Digital Strategy & Innovation *Experience of executing complex dealsDigital & Marketing Director - Consumer Marketing - Reporting to CMO @ - Defining the marketing plan and product roadmap for Digital Channels, Innovation and Value-Added Services - Managing a marketing team on charge of Digital Channels & Services, Content acquisition, Premium Services, and Mobile Broadband - Developping the innovative product porfolio ( music Streaming, OTTs, Cloud, digital life related applications and services) to drive brand innovation, develop new revenue streams and supporting customer retention strategy (mobile & broadband core offers) - Accountable to define customer experience for both sales and services operations through all digital channels including Social Media From July 2013 to September 2015 (2 years 3 months) JordanHead of New Business (Content&Digital) - Commercial Marketing @ Leading a team of product managers to design and rollout innovative telecommunication services . - Heading entertainment partnerships, acquisition and distribution, across all screens and verticals with local and international partners (From linear TV and VOD or Music Services to 3rd party strategic partnerships for our web and wap properties. From building to monetizing the audience...) - Managing strategic partnerships to enhance company's performance such as a Youth ambassador, local entrepreneurs, online distribution partnership, co-marketing partners) From October 2011 to January 2013 (1 year 4 months) Amman - JordanHead of Digital & New Business - Reporting to the CEO @ I was recruited with the purpose of constructing new digital business development strategies and create new revenue channels in key markets (mainly Saudi Arabia, Egypt, UAE, Lebanon) among telco, ISPs, aggregators and online media. • Negotiated digital distribution agreements with digital service providers (mobile, fixed line and IPTV) in order to grow digital sales (Du, On Demand Group, Urfilez, Arpu+, Info2cell, MSN Arabia, Yahoo maktoob ...) • Initiating direct to consumer strategy by securing new third party e-commerce distribution deals for physical goods (in partnership with Souq.com and Cobone.com) • Established corporate partnerships with online youth-oriented websites From April 2010 to June 2011 (1 year 3 months) United Arab EmiratesMarketing Director - Columbia Records @ * Responsible for overall marketing and artist development of Columbia - Sony’s main business unit. Including market analysis, strategy, market and product development, marketing budget allocation, digital marketing strategy, team management. * Reporting to the BU Managing Director * Responsible for dealing successfully with a broad network and high diversity of stakeholders, maintaining a healthy atmosphere despite consecutive lay-offs, merger and demerger ; to cut cost without killing artist development and creativity; to source the label with new talents coming from the digital industry in order to introduce innovation and to infuse change. From January 2000 to March 2009 (9 years 3 months) International Marketing Manager @ Columbia @ From January 1998 to January 2000 (2 years 1 month) Marketing Manager @ JV between BMG Music Publishing & BMG Music @ From January 1995 to December 1997 (3 years) Executive MBA (in English), General Management @ From 2009 to 2010 Master of Business Administration (M.B.A.), Administration et gestion des affaires, général @ HEC Paris From 2009 to 2010 Emmanuelle Zerbib Boutata is skilled in: Marketing, Business Development, Digital Media, Digital Marketing, Content Strategy, Marketing digital, Média numérique, Management, Gestion d'équipe, Développement commercial, Partenariats..., Content Sourcing, Stratégie numérique, Télécommunications, Nouveaux médias, Stratégie commerciale, Stratégie, Appareils mobiles