Transforming marketing operations for fast-growing high-tech and software companies (in B2B). Frequently asked international speaker on Marketing Operations, Marketing Technology, Sales Alignment, and Complex Sales. I help transforming marketing in a profit center with a high-performing demand generation engine. And I help marketing to earn their seat at the revenue table. My quote: "Today's marketing world: Orchestrating omnichannel engagement"​. Currently responsible for Quintiq's world wide marketing operations. Managing a team to enable commercial colleagues around the world to excel in their commercial success by leveraging tools, technology, processes, best practices, reporting, and insight. Interlocking with sales and leadership. I'm a true revenue engineer! Creative, ambitious, digital-minded, award-winning, and results-driven. A marketer with a passion for: Marketing Automation, Demand Generation, Buying Journeys, Lead Life Cycle, Event Driven Marketing, CRM, Predictive Lead Scoring, e-Commerce, and marketing technology (e.g. Marketo and Salesforce.com). Due to my passion, I'm Mainly focussed on Marketing Operations. I'm also a SiriusDecisions advocate. My life's goal is to share everything I have absorbed in my field as autodidact, by speaking, teaching, coaching, or consulting. And fortunately, because of my niche expertise, I'm a frequently asked speaker and lecturer. I'm an outside-in thinker and innovator. And I'm a true believer of Facilitating Leadership as the best management style. I have created, managed, but also executed (digital) marketing strategies, roadmaps, campaigns, process changes, and projects for Quintiq, Nutricia Danone, Q-Park, DSM, TiasNimbas Business School, Woonzorg, KPN Telecom, and more. Download Resume Summary: http://www.diederikmartens.com/wp-content/uploads/2015/11/Curriculum-Vitae-Diederik-Martens-Nov-2015.pdf

Head of Marketing Operations (World Wide) @ At Quintiq, the leader in supply chain planning and optimization software, I manage the marketing operations department. Marketing Operations plays a critical role in aligning strategy and processes by managing activities across multiple marketing and non-marketing functions, ensuring that all of the marketing organization’s activities run as planned and are able to excel in their commercial efforts. Whether leveraging technology, creating processes, productizing best-practices, coordinating functions, training, reporting on performance, or generating new insights, marketing operations is at the center of much of the marketing organization’s activity. The department is split in three different roles: - Campaign Operations Management: Enables effective and efficient campaign deployment - Marketing Performance Management: Responsible for performance reporting, targets, budgets, and planning. - Marketing Process Management: Formalizes, proposes, monitors, and trains on marketing processes and tools. From July 2015 to Present (6 months) Global Marketing Automation Manager @ At Quintiq, the leader is supply chain planning and optimization software, I play an integral role in: demand creation, lead management, lead nurturing, sales enablement, and marketing-sales alignment. Like a true revenue engineer, I partner up with our business units to help them achieve and increase their success. Connecting business and IT, by providing the right tools, processes, training, and insight. And also by sharing best-practrices amongst the business units. With my team of three specialists, we focus on increasing pipeline movement, lead nurture strategies, (predictive) lead- and account scoring, sales enablement tools, CRM integration (Salesforce), marketing automation (Marketo), campaign support, campaign quality, data quality, targetting, revenue attribution, and reporting. From December 2012 to June 2015 (2 years 7 months) Senior B2B Marketing Consultant @ Milestone is a results-driven B2B marketing agency that works for ambitious multinationals like: DSM, KPN, Capgemini, Logica, Rabobank, Q-Park, Nutricia, Mediq, Philips, Delta Lloyd, Damen Shipyards, Woonzorg Nederland and more. As Senior Marketing Consultant at Milestone, I help clients to successfully and sustainably develop, execute, and optimize their (online) marketing- and sales activities, on topics like: buying journey analysis, strategy development, marketing automation, and life cycle management. Some successful assignments for: ● Q-Park: eCommerce Strategy, Social Media, Campaigns, HRMarketing, Training ● KPN: Marketing Project Management, Customer Life Cycle Management, IMM, Privacy ● Woonzorg Nederland: Customer Buying Journeys, Content Strategy ● Nutricia AMN: Online Strategy, Customer Engagement, CMS, Training, Dashboards ● Capgemini: Keynote and Training on Marketing Automation ● Universal Electronics: Supporting tradeshows with Social Media, Training ● DSM (Medical, Dyneema, Bio, Plastics): Content Excellence, Project Management, SEA ● Appsense: Marketing Calendar ● IBM: Social Media Dashboard Approach From May 2011 to December 2012 (1 year 8 months) Global Online Marketer @ TiasNimbas Business School is one of the best Business Schools in the world. TiasNimbas is internationally recognized and ranked in the most prestigious lists, like the MBA TOP100 from the Financial Times. As the online marketeer of TiasNimbas Business School I'm responsible for the entire budget for Search Engine Advertising (SEA), Affiliates and Bannering campaigns. I'm responsible for gathering analytical data (KPI's) for marketing team meetings. And I'm responsible for all international search engine optimization (SEO) for all our corporate and campaign websites. Together with the Senior Web Content Manager I try to find ways to optimize conversions by variant testing testing and surveys. I'm the chairman and initiator of the Web Reputation Team which monitors and acts on posts about TiasNimbas in the (social) media. Some projects: ● Social Media Strategy ● Aligning email marketing and database marketing using Selligent ● Web Reputation Team & Web Monitoring ● Investigate Sitecore CMS implementation with marketing suite ● Retargeting with Google Remarketing From October 2009 to May 2011 (1 year 8 months) Freelance Internet Marketing Consultant @ I'm a freelance consultant. The name of my company is RD Internet Consultancy. I help businesses reach their goals on- or with internet. I do this on a strategic and/or tactical level. My large network of (online) marketing specialists help my clients on the operational level. »SOME CLIENTS« ● Verlichtingspecialist.nl ● EasyPrize.nl ● TTLAckdentoh.nl ● SYSQA.nl ● Woodmobiel.com ● vandenBoogaard/Schilderwerken.nl »OWNED CONCEPTS« ● LastminuteTOP100.com ● TijdensZwangerschap.nl ● SocialTracer.com ● DecoBOX.nl ● StrategyInMarketing.com http://www.rd-internet-consultancy.nl From February 2003 to April 2011 (8 years 3 months) Internet (Marketing) Consultant @ Prezent Internet from Tilburg is an Internet agency that specializes in global domain registration, development of (complex) Internet applications and online marketing. Their mission is to ensure that their clients get maximum return from what the internet has to offer. »MY JOB« ● Leading projects & implementations ● Managing budget, hours, information distribution and deadlines ● Contact between client and programmer ● Consulting clients about marketing on the internet ● Content responsible for e-marketing webportal ● Responsible for existing- and new business ● Analytics, marketing, adwords, seo, management information and more From August 2007 to October 2009 (2 years 3 months) Intern - Performance Management Project Leader @ I introduced the Balanced- and HR Scorecard at GGZ WNB. I connected Human Resources with Finance & Controll. I develloped key performance indicators (KPI) for GGZ to keep track of their goals. From April 2007 to September 2007 (6 months) Freelance PHP Programmer / Developer @ I helped creating the websites of: Zalinaz, Explosive Bookings and more.. From August 2006 to February 2007 (7 months) Owner @ Together with a dear friend I started Eventtrips. We develloped a website with special citytrips to events worldwide. Events like: Tomatina, Running of the Bulls, Romantic Carnaval, Carnaval in Rio, Citytrips, Niagrafalls and Popconcerts. All of this brought a lot of paperwork. So we started to automate processes. We develloped our own E-ticket system. Building and selling this softwere became a large part of our business. So in january 2007 we closed Eventtrips down and started A new business From January 2006 to January 2007 (1 year 1 month) Intern @ Interselling Training is ISO certified since 2004. Every 6 months they need to make a management review. I developed this report. I gathered the files and turned them into useable information. I also made a formula to see if trainers were able to reach their targets. I created a backoffice connection with their Excel files and Exact Accounting. In this way the finance manager always has an up-to-date status. During my time at Interselling Training I joined several courses like Constructive Negotiation, Sales, Phonesales and Custumer friendly phone usage. From February 2004 to August 2004 (7 months) Marketer @ Together with a fellow student I started working for DND Advisgroep in Breda. A marketing team was born. Call-scripts were written and a promoteam was send out on the streets to generate leads for the call-center. We sold appointments for account managers on topics like mortgages. From March 2002 to November 2002 (9 months) Tax Consultant @ The start of a new tax-system in the Netherlands. My job was to answer questions about the new tax-system and help callers fill out their tax-papers. I was able to take this job by studying the new tax-system before it was introduced. From August 2001 to November 2001 (4 months)

Post-Doctoral, Digital Marketing & eCommerce @ Beeckestijn Business School From 2011 to 2011 Marketo Certified Expert, Marketing Automation @ Marketo University From 2013 to 2013 HBO, Business @ Avans Hogeschool Breda From 2000 to 2007 HAVO, Business, Economy, Mathematics, Law, Physics, English, Dutch @ Mgr Frencken College From 1995 to 2000 KBS De Rietgors From 1987 to 1995 Diederik Martens is skilled in: Marketing Operations, Marketing Automation, B2B Marketing, Marketing & Sales Integration, Marketo, Salesforce.com, Lead Generation, Lead Management, Lead Nurtering, Lead Scoring, Marketing Management, E-business, Content Marketing, Marketing, Digital Marketing