Darren Mehl is a highly energetic, results focused corporate executive with proven strategic and commercial success across multiple industry sectors and company structures - from large ASX listed companies to large-to-medium privately owned businesses.
A visionary leader with the passion and perseverance to strategically grow a business whilst building and inspiring teams. His strong leadership and hands on style have been successful in getting his leadership teams to challenge themselves, become results orientated and consistently achieve targeted outcomes.
Darren’s experience includes business unit leadership, profit centre management, sales and marketing strategy, people engagement strategies and organisational change. He is an experienced marketer committed to ensuring the business he leads has ongoing product and brand leadership.
With proven results in creating a compelling vision and market aligned strategic plans, Darren has delivered business unit transformation and profitable growth through a commitment to people leadership, customer experience and development in sales excellence and operational efficiency.
Darren is strategic and results driven, focused on building strong cultures and returning shareholder value. Darren lives in Melbourne and is married with two children.
General Manager - Sales and Operations - EasyLiving @ From April 2015 to Present (8 months) Melbourne Area, AustraliaDirector @ From January 2015 to Present (11 months) Melbourne Area, AustraliaGeneral Manager - Dennis Family Homes @ From July 2014 to January 2015 (7 months) Melbourne Area, AustraliaGeneral Manager - Home Solution @ I developed the vision, strategic plan, and built a new stand alone business unit from ground up. This involved developing the brand, marketing programs, new streamlined sales and operations processes and building a team to deliver a competitive proposition in a cluttered marketplace.
Home Solution made an impact from the day it was launched, setting sales records month on month which translated to a 2% market share within the first 12 months of operation. It's simple marketing proposition of Easy, Fast and Affordable together with it's streamlined simple processes resonated with home buyers. From July 2007 to July 2014 (7 years 1 month) Victoria Area, AustraliaGeneral Manager - Sales & Operations - Greenfields @ I successfully merged two separate operating streams into one team which became the largest operating division of the Metricon business (value $350m in Revenue).
I was responsible for leading multiple business functions to create a one team environment, with a dynamic culture and a focus to exceed customer expectations, maximise sales opportunities and driving urgency in operational activity and deliver a profitable bottom line result.
My focus on building a great culture, developing sales excellence, an energetic and focused sales team, creating marketing activity and delivering operational efficiency translated to growth in market share, an increase in customer retention, reduced time to site, and improved margins. From May 2011 to May 2013 (2 years 1 month) Victoria Area, AustraliaGeneral Manager - Metro South @ Within this role, I rebuilt the team and developed a plan to turn the business in to a profitable position.
A focus on sales, engagement with Developers, strategic positioning of display locations, house and land packaging, tailored marketing initiatives and an energy to exceed customers expectations quickly positioned the South business unit on the market share growth trajectory.
Over my time in this role, I turned the business unit to be profitable and built a high performance team coupled with a dynamic culture which became the benchmark across the business. From March 2010 to May 2011 (1 year 3 months) Victoria Area, AustraliaGeneral Manager - Marketing @ I was responsible for the Metricon brand nationally and building the strategic position in the markets we operated in. This involved developing sub brands, marketing media management, customer communication platforms, tactical promotional campaigns and building brand awareness through the vast display network across the country.
I built a strong in house end to end marketing team which provided Metricon with the ability to be proactive and set the benchmark for the volume home building market.
A key achievement in this role was the first mover in marketing the first home buyers grant which delivered new sales records and positioned Metricon as #1 leading home builder.
I also developed the strategy and executed the launch of studiom.com.au visualisation tool which was recognised and awarded by the HIA for Excellence in Innovation and Marketing. From July 2007 to March 2010 (2 years 9 months) Victoria Area, AustraliaNational Customer Operations Manager @ Various roles held:
National Customer Operations Manager, Customer Marketing
December 2005 - June 2007
Customer Solutions Manager - Full Strength Beer
April 2004 - December 2005
Commercial Insights Manager - Corporate
February 2003 - April 2004
Sales Intelligence Manager
December 2001 - February 2003
Market Analyst - Victoria
November 2000 - December 2001 From November 2000 to June 2007 (6 years 8 months) Victoria Area, AustraliaSenior Consultant - Supply Chain @ Strategic consultancy and management services. Symonds expertise was as the strategic, tactical and operational levels spanning over a large client base including major government and private sector organisations. From October 1999 to October 2000 (1 year 1 month) Victoria Area, AustraliaDirect Marketing Manager @ Various roles held;
Project Leader - Efficient Assortment - Corporate Development
November 1998 - September 1999
Sales Representative - Retail
February 1997 - March 1998
Head Office Analyst - Retail
March 1996 - February 1997 From March 1996 to September 1999 (3 years 7 months) Melbourne Area, Australia
Bachelor Business Management (major Marketing & Management), Business, Management, Marketing, and Related Support Services @ Monash University From 1993 to 1995 Darren Mehl is skilled in: Key Account Management, Marketing Strategy, Marketing, Strategic Planning, Construction, Negotiation, Contract Negotiation, Sales, Sales Management, Sales Operations, Sales Process, Sales Presentations, People Development, People-oriented, People Skills